There’s hardly any soul in this corporate community who is not aware of the term Marketing. From a small proprietor to a CEO of an MNC everyone is familiar with the term marketing.
So what is marketing?
What is the hype all about?
Marketing has a horde of definitions, but it can be simplified into one single statement as a process by which a person profitably render the needs of the consumer into earning. It’s about meeting the needs and wants of a customer who will benefit both the supplier and the buyer.
On the other hand marketing strategies is manoeuvre which gives a clear understanding to the person about what type of marketing he wants to opt for, keeping his business into consideration.
Hence there are few marketing tips that may help you in building a strong base for your marketing strategies:
1. Select Your Audience
The first and foremost thing about marketing is that one should be thorough about their audience. Everything you plan to offer should centre around the type of clientage you are dealing with.
As the main goal of marketing is to attain a potential patron for your business. Targeting a specific type of audience does not confine you to attend only specific consumers, but it just helps you to narrow down your approach to the people who are more interested in your products than the general public.
2. Know Your Competition
The world we live in is constantly running a race, a race to the top. To succeed one needs to be on his toes and thrust ahead. The competition in every field is reaching heights.
There is no doubt that hard work pays off but hard work yet alone is nothing if done smartly so it is advisable that to be at the top, one should be well aware of their competitors.
To retain your originality, you should know what your competition is, not to commit any fraud but to learn what skills you need to conduct.
3. Communication
Never ignore the fact that communication is everything, not only in corporate terms but in day to day life as well. If one knows how to communicate with a person effectively than 60% of his work is done.
Communication is the key to start a healthy relationship. This relationship can be between buyers and consumers as well.
Developing a sense of loyalty and trust helps you to retain a client for a long period. Hence communicating with your consumer helps you to market your product at its full potential.
4. Personalisation
As discussed above communicating is the main key to build trust but what to communicate or talk about is the main thing. If you want your customers to hear from you, you have to become a good listener first.
There is nothing better than giving a person the exact thing what’s going on in his mind. If you start talking to your customers, you’ll get to know what specific details they are interested in which will help you to deliver the same thing thus making the product more personalised and also stronger your bond.
5. Types of Marketing
There are different channels available to pitch your product in the market. Few of them are:
Internet Marketing: the process which involves the use of web services to reach out to a larger set of audience at different corners of the world. Internet marketing comprises social media marketing, email campaigns, content marketing, search marketing and more. Services utilised or promoted through the internet can be clubbed under internet marketing. Examples being Facebook advertisements, Instagram stories, Google searches and blog writing.
Word of Mouth: Undoubtedly the best mode of marketing is when a person refers to the services or the product by revealing their personal experience. People tend to develop trust faster when they already have experienced the product themselves and if not they learn from the experiences of others. Thus word of mouth marketing focuses more on people reviewing and talking about their personal experiences to help others in choosing the best product for them.
Paid Media: It’s said that any publicity is good publicity then why not go for paid marketing. There’s no harm if you have the potential and means to manifest your company. It is a good option to drive traffic by promoting your content by paying social media channels like Facebook, LinkedIn and Twitter. Using retargeting like Pay Per Click and display ads is an effective and more direct way to drive potential users.
6. Brand Marketing
In this competitive world, one needs to stand out in their area of expertise. It’s a common assumption among people that if the product they are going for is legally certified or in other words the brand is registered as a trademark and is well known in the market then they are automatically drawn towards it. Thus getting ones’ products certified or getting their company trademarked helps to entice the audience more.
If you believe in yourself then only you can make people believe that you have the right potential to do what it takes. Regardless of any strategy, you settle for, the way you execute it matters the most. One should be focused and well aware of what and to whom he is pitching.
Top comments (0)