Introduction
Search is no longer limited to blue links. Users now ask questions directly to AI systems like ChatGPT, Gemini, and Perplexity and those systems decide which brands get mentioned, linked, or ignored.
This is where SE Ranking – AI Search comes in.
In this post, you will see how SE Ranking's AI Search endpoints help you measure, analyze, and grow your visibility inside LLM-generated answers.
Why AI Search Visibility Matters
Traditional SEO tools tell you:
- Which keywords you rank for
- Where your pages appear in SERPs
But AI-driven search introduces new questions:
- Is my brand mentioned in AI answers?
- Do LLMs link to my domain?
- Which prompts surface my competitors instead of me?
AI Search Analytics answers these questions by treating LLMs as new search engines with their own rankings, traffic signals, and visibility metrics.
What Is SE Ranking – AI Search?
SE Ranking – AI Search is a collection of APIs designed to analyze how a domain or brand performs inside LLM generated responses.
With it, you can:
- Track brand mentions and links in AI answers
- Discover prompts that surface your site
- Measure trends across different LLMs
- Understand your overall AI search footprint
Overview & Discovery
Overview: AI Search Performance at a Glance
The Overview endpoint gives you a high-level snapshot of how a domain performs within a specific LLM.
What you can analyze:
- Link presence – How often your domain appears as a source
- Average position – Where your brand ranks within AI answers
- Historical trends – Visibility changes over time
- AI-driven traffic signals – Potential exposure from AI responses
This is perfect for dashboards, executive summaries, or tracking progress after content or SEO changes.
Discover Brand by URL
Before tracking brand mentions, you need a consistent brand identifier.
The Discover Brand by URL endpoint:
- Takes a domain as input
- Returns the primary brand name associated with it
This ensures brand-based queries are accurate even when your brand name differs from your domain or has variations.
Prompt Analysis: See Why You're Mentioned
AI Search isn't just about metrics it's about context.
Get Prompts by Target (Domain / URL)
This endpoint returns:
- All prompts where your domain, subdomain, or URL appears
- Whether you're linked or just mentioned
- The exact user questions triggering your visibility
Use cases:
- Identify content gaps
- See which topics LLMs trust your site for
- Optimize pages that already influence AI answers
Get Prompts by Brand
Brand mentions matter even when links don't exist.
With Get Prompts by Brand, you can:
- Find every prompt where your brand name appears
- Understand sentiment and context
- Track awareness across multiple LLMs
This is especially useful for:
- Brand marketing teams
- PR and reputation monitoring
- Competitive benchmarking
Practical Use Cases
- AI SEO Strategy: Optimize content for prompts that already surface your brand
- Competitive Intelligence: Discover which prompts mention competitors instead of you
- Brand Monitoring: Track how your brand is described by AI systems
- Reporting & Dashboards: Visualize AI search visibility alongside traditional SEO metrics
Conclusion
As AI-powered answers replace traditional search journeys, visibility inside LLMs becomes a new competitive moat.
SE Ranking – AI Search gives you the tooling to:
- Measure what was previously invisible
- Understand how AI systems perceive your brand
- Take data-driven action to improve AI-era discoverability
If SEO was about ranking pages, AI Search is about earning trust in answers and now you can finally track it.
If you're building AI-aware SEO tools, dashboards, or growth workflows, SE Ranking – AI Search is the missing layer between traditional SEO and the future of search.
If you're new to SE Ranking, please take a deep dive into SE Ranking
Top comments (0)