Google was the peak that everyone was climbing when I first began working in SEO. I spent months analysing traffic, constructing backlinks, and optimising keywords, but I only noticed slight gains.
However, I just turned my attention to ChatGPT as a search engine, and the outcomes were startling. I started seeing things on ChatGPT in a matter of days, but it took me a year on Google.
What changed, then? The ranking rules. Credibility, context, and brand presence are rewarded by ChatGPT rather than just keywords.
The Significance of ChatGPT Rankings
Currently, over 800 million people use ChatGPT on a weekly basis, and many of them have particular enquiries concerning goods, services, and business tactics.
It seems like a personal suggestion when your brand or content appears in an AI-generated response. Sales, recommendations, and increased visibility can all result from that trust.
Things I've Learnt About ChatGPT Ranking
I learnt by trial and error that AI considers signals differently than Google:
• Brand mentions: ChatGPT considers you credible if your name appears on blogs, Reddit, or Quora.
• Topical authority: Consistent publication on related subjects indicates proficiency.
• Relevance: Your chances increase if your material closely resembles how individuals formulate questions.
• Online reviews: AI learns about your goods or service from thorough, real reviews.
Useful Advice That I Found to Be Effective
- Create an AI-Friendly Website To make sure AI crawlers can access your material, check the robots.txt and CDN settings. Use schema markup to improve ChatGPT's comprehension of your pages.
- Make Use of Structured Information According to AirOps, schema is present in 61% of the content that ChatGPT cites. For blogs, FAQs, reviews, and product pages, I utilise JSON-LD.
- Establish a Positive Brand Image I responded to Quora queries, participated extensively in Reddit threads, and was featured in "Top Tools" roundups. My visibility in AI search was increased by these mentions.
- Promote thorough reviews Customers should be asked to describe why they picked you, how you resolved their issue, and what changed as a result. Those particulars are important.
- Compose Content AI Desires to Cite Stats, samples, and brief, understandable words make it simpler for ChatGPT to cite your work.
- Monitor and Improve I monitor where my brand appears in ChatGPT comments using tools like Ahrefs Brand Radar, and I adjust my approach accordingly.
Concluding remarks
Credibility, consistency, and being present wherever your audience is are more important for ranking in ChatGPT than pursuing keywords.
See my detailed instructions here for the complete, step-by-step approach I take: my ChatGPT ranking journey
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