AI disclosure: This article was developed with AI assistance and reviewed against public tests and deterministic audit output.
A page can be technically live and still fail before a customer understands the offer. RELAUNCH DEPT. uses this short pre-launch pass.
1. Delivery
Check the final HTTP status, redirect chain, HTTPS and mixed-content risk. A 200 response is necessary, not sufficient.
2. Search basics
Verify the title, meta description, canonical URL, page language and mobile viewport. Missing metadata makes a finished product look temporary.
3. Social previews
Inspect the Open Graph title, description and image, plus Twitter card metadata. The first impression often happens before the visit.
4. Heading structure
Use one useful H1 that explains the page. A logo, placeholder or decorative slogan is not a substitute.
5. Images
Give meaningful images useful alt text and mark decorative images intentionally empty. This is a basic quality check, not an accessibility certification.
6. Trust leaks
Search for lorem ipsum, TODO, “coming soon,” example domains and unfinished copy. One visible placeholder can undermine the rest of the page.
7. Structured data and favicon
These are small omissions, but they are also visible signals of an incomplete launch.
8. Conversion path
Give the visitor one clear next action instead of five competing buttons.
A reproducible result
A public test against example.com returned HTTP 200 but scored 39/F with eight findings. The useful reminder is simple: “loads successfully” is not the same as “ready to launch.”
I turned this checklist into a bounded open-source Apify Actor. It accepts at most 10 public HTTP(S) URLs, performs one HTML request per page, follows no more than five validated redirects, blocks private or reserved networks and credential-bearing URLs, caps responses at 2 MB, and never logs in or bypasses access controls.
If the report exposes a positioning or conversion problem, RELAUNCH DEPT. offers two bounded one-time repair scopes: a $59 landing-page teardown or $249 launch rescue.
What is the most common “technically live, commercially broken” launch defect you see?
The audit is deterministic rules-based analysis, not legal, security, accessibility-certification or search-ranking advice.
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