Grounding gives AI verifiable evidence. Shaping puts your talking points in front of AI systems. Poisoning manipulates AI without users knowing. Most marketing teams are doing all three without realizing it.
This article was originally published on byfaro.ai/blog/ai-visibility-grounding-shaping-poisoning. Read the full guide there — it includes step-by-step examples and Faro audit tool links.
What you'll learn
This guide covers the full picture on grounding, shaping, poisoning: the three ai visibility strategies every marketer needs to know, including:
- Why this matters for AI agent discoverability
- What to check on your own site
- The specific fixes that move your score
Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.
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