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Ric Ruben
Ric Ruben

Posted on Originally published at byfaro.ai

How ChatGPT, Claude, and Perplexity Decide Which Businesses to Recommend

AI models use a layered set of signals to decide which businesses appear in their answers. Understanding those signals is the first step to being recommended.


This article was originally published on byfaro.ai/blog/how-ai-recommends-businesses. Read the full guide there — it includes step-by-step examples and Faro audit tool links.

What you'll learn

This guide covers the full picture on how chatgpt, claude, and perplexity decide which businesses to recommend, including:

  • Why this matters for AI agent discoverability
  • What to check on your own site
  • The specific fixes that move your score

Read the complete guide →


Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.

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