AI models use a layered set of signals to decide which businesses appear in their answers. Understanding those signals is the first step to being recommended.
This article was originally published on byfaro.ai/blog/how-ai-recommends-businesses. Read the full guide there — it includes step-by-step examples and Faro audit tool links.
What you'll learn
This guide covers the full picture on how chatgpt, claude, and perplexity decide which businesses to recommend, including:
- Why this matters for AI agent discoverability
- What to check on your own site
- The specific fixes that move your score
Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.
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