Gemini doesn't rank websites the way Google Search does. It selects businesses to recommend based on structured signals, entity clarity, and third-party corroboration. Most marketers are optimizing for the wrong thing. This guide explains exactly what Gemini looks for and gives you a step-by-step fix list.
This article was originally published on byfaro.ai/blog/how-gemini-decides-which-businesses-to-recommend. Read the full guide there — it includes step-by-step examples and Faro audit tool links.
What you'll learn
This guide covers the full picture on how gemini decides which businesses to recommend, including:
- Why this matters for AI agent discoverability
- What to check on your own site
- The specific fixes that move your score
Faro audits whether AI agents can find, understand, and act on your business — like GTMetrix but for AI discoverability. Free scan at byfaro.ai.
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