I'm researching how small online sellers keep an eye on profit, not just sales. Most advice says "track your numbers," but I rarely see what that looks like in practice.
If you sell online, I'd love to hear your experience:
Once a week, how do you actually check whether you're making money? Spreadsheet, Shopify report, your bank statement, or something else?
Has a product or ad campaign ever been quietly losing you money for weeks before you noticed? What finally tipped you off?
If you pay for reports or tools, what's one thing they still don't tell you?
Not selling anything myself right now—just trying to understand the actual workflows people use. Even a quick one-liner helps.
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