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Krutrim's Pivot to Profit: India's First GenAI Unicorn Found Its Model

Originally published on AI Tech Connect.

Krutrim was meant to be India's OpenAI. Founded in 2024 by Bhavish Aggarwal — the entrepreneur behind Ola and Ola Electric — the company entered the market with an ambitious frontier model agenda and rapidly achieved unicorn status, becoming India's first generative AI unicorn at a $1 billion-plus valuation. The declared goal was to build an Indian large language model capable of competing at the frontier: trained on Indian data, optimised for Indian languages, and sovereign in the sense that mattered to both government mission partners and enterprise customers wary of foreign model dependency. Two years later, Krutrim has posted ₹3 billion (~$35 million at ₹85/USD) in FY2026 revenue — a 3× year-on-year increase — alongside its first annual net profit and operating margins above 10%.…


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