Every sales team I've worked with has the same problem: competitive intel is either nonexistent or buried in a Confluence page from 2023 that nobody reads.
The enterprise solutions (Klue, Crayon, Kompyte) run $20-30K per year and take months to set up. That works if you're a Fortune 500. But if you're a 10-person sales team? You get a shared Google Doc and a prayer.
So I built Rival Radar.
What it does
You give it a competitor name. In about 30 seconds, it generates:
• A full battle card (strengths, weaknesses, pricing comparison, positioning)
• Objection handling scripts
• Landmine questions (questions to plant that make the competitor look bad)
• Win/loss pattern analysis
It also has a real-time intel feed that tracks competitor moves and summarizes the sales impact so reps don't have to read 15 articles.
The stack
Next.js 16 with App Router, Prisma + PostgreSQL, Tailwind CSS, NextAuth. AI layer uses multiple models depending on analysis depth. Chrome extension (Shadow DOM, floating panel) for in-CRM access.
Integrations
CRM: Salesforce, HubSpot, Pipedrive
Call Intelligence: Gong, Chorus, Zoom
Comms: Slack, Calendly, Google
What I learned
- Sales teams don't want dashboards, they want answers. The first version had analytics everywhere. Nobody used it.
- Speed matters more than depth. A 30-second battle card that's 85% right beats a 10-minute deep analysis.
- Free tools drive signups better than content marketing. Business model
Recon (free) | Overwatch ($49/mo) | War Room ($39/seat/mo) | Command Center (custom)
Live at https://userivalradar.com
On Product Hunt: https://www.producthunt.com/products/rival-radar
Would love feedback from anyone who's dealt with competitive intelligence tooling. What's missing?
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