📈 Latin American markets are growing faster than ever. If you’re considering an expansion in the region, it’s important to make sure your identity solution can scale with you.
The number of Venture Capital deals signed in Latin America hit a record high of 488 in 2020. That’s nearly double the 2017 number according to Bloomberg. The growth in the tech market in LatAm isn’t only apparent in new startup deals; companies who already have a presence in the region are expanding both through mergers and acquisitions and by looking into new countries to grow their footprint in the region.
Each scenario brings its own challenges for your IT infrastructure, particularly your identity solution. If you’re expanding into a new country, there’s likely to be a different data privacy regulation you’ll have to comply with. And that startup you’re eyeing probably has a vastly different infrastructure than yours, whether private or public cloud or even legacy on-prem. An Identity management solution has to be able to expand and flex in order to grow with your company, regardless of the specific scenario.
With Business Expansion Come Business Questions
Let’s take a look at those two potential growth scenarios and what they mean for your business’s identity solution. First up is the acquisition of a competitor or related smaller entity. Mergers and acquisitions (M&A) always bring an array of unique challenges, but for this article, we’re going to focus on the identity challenges associated with the merging of IT infrastructure.
Your web app may be hosted on a public cloud, but the company you just bought has been in business for a while and is still using on-prem hosting for theirs. In order for you to bring both properties together under one identity solution, you need one that can bridge the gap between the two, allowing your new audience access to both apps without managing multiple sets of credentials.
In our second scenario, your organization is considering an expansion into a neighboring country to take advantage of the easing of business restrictions and the growing market for your product that your marketing team has identified. You already comply with the privacy regulations in your country, but are you ready to comply with those abroad?
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