The video is edited, the post is written, and the first line is still blank. You write a hook, doubt it, rewrite it, then pick whichever feels least bad.
Hook Lab is a Hermes skill that makes this less of a coin flip. You give it your topic, audience and draft. The agent writes ten hooks from different angles (a mistake, a question, a contrast, a specific number) using only facts you provide. A small local script then scores each one:
- Specificity: could this line only be about your content?
- Curiosity: does it open a question people want answered?
- Promise kept: does your draft deliver what the hook says?
The third one is the point. If a hook says "500 euros in 2 days" and your draft never mentions 500, it gets flagged. So do phrases like "guaranteed" or "you won't believe".
A tiny run:
1. [7.3] Why my 12 minute video lost viewers at minute 3
2. [7.0] I rewrote my intro 4 times, but the first draft won.
3. [5.0] I made 500 euros in 2 days
- number(s) in hook not found in body: 500
4. [1.7] Amazing secret hacks nobody tells you!!
It is a rule-based filter for English text, not a crystal ball. It can't judge your voice or predict views; your analytics still decide. But it helps you compare options and catch over-promising before your audience does. No API key, no account.
Skill (MIT): https://github.com/RobinBeraud/hermes-skills/tree/main/content-creation/hook-lab
All skills: https://github.com/RobinBeraud/hermes-skills
This post was written with AI assistance and reviewed through automated checks.
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