Strategy: The "Enterprise Interoperability Bridge" Land-and-Expand
Core Concept: Stop selling individual APIs. Instead, package your 93 M2M services into a single, high-value "Universal IoT/Device Integration Platform" that solves the #1 pain point for enterprise IoT teams: fragmentation and lack of standardization.
Why this works:
- Enterprises don’t buy 93 separate APIs. They buy integration speed and risk reduction.
- Your $0 revenue suggests you’ve been trying to sell "features" (93 APIs) instead of "outcomes" (faster device onboarding, unified data pipeline, reduced vendor lock-in).
- M2M is
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