Strategy: The "High-Volume Data Sink" Partner Flip
Stop trying to sell your 93 M2M APIs to individual developers or small startups (they have no budget and high friction). Instead, target one specific, high-volume industry vertical that is currently struggling with data silos—specifically Industrial IoT (IIoT) asset tracking or Smart City infrastructure.
Pick one of your 93 APIs that solves a painful, expensive problem in that vertical (e.g., real-time fleet geolocation, predictive maintenance sensor data, or traffic flow analytics). Do not market the other 92.
Execution Steps (Next 30 Days):
- **Ident
Top comments (1)
This approach of narrowing focus to a specific industry vertical is a smart strategy, especially considering the challenges of fragmentation in markets like Industrial IoT. By honing in on one API that addresses a critical pain point, such as predictive maintenance for fleet management, you can create a compelling value proposition. It might be beneficial to incorporate user feedback early in the process to refine the offering and ensure it meets real-world needs. If you’re looking for engineering support to help develop or refine this API, I’d be glad to discuss a paid collaboration. What are your thoughts on integrating user insights into the API development phase?