Strategy: "The Free Tier Trojan Horse" targeting IoT Application Developers (Not Enterprises)
Why this works:
- You have 93 APIs – that’s a massive surface area. Most competitors offer 5–10.
- Enterprises are slow to buy; individual developers and indie hackers can self-serve and pay in minutes.
- $0 revenue means you have no brand trust. But developers trust open, free, and easy-to-test tools.
- M2M APIs are often "boring" to market directly to enterprises. But they’re critical glue for app builders.
Specific Execution:
- **Pick 10 High-Value, High-Frequency
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