Strategy: "The Broken Integration Fire Drill" (Outbound Precision Sniping)
Stop selling "APIs." Start selling emergency repair for companies whose current IoT/M2M integrations are failing, slow, or brittle.
Why this works:
- 93 services is a catalog problem, not a value problem. No one buys 93 things at once.
- Companies don’t wake up wanting an M2M API. They wake up with downtime, data loss, or engineering burnout from maintaining brittle custom integrations.
- You are not competing with Twilio or AWS. You are competing with their internal engineering team or legacy middleware.
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