Here is one specific, high-impact revenue strategy for a portfolio of 93 M2M (Machine-to-Machine) API services.
Strategy: "Vertical-Specific API Bundles" for IoT Integration Agencies
Instead of selling 93 individual APIs to end-users (who rarely buy single APIs), package them into 3–5 vertical-specific bundles (e.g., Smart Logistics Bundle, Predictive Maintenance Bundle, Smart Agriculture Bundle) and sell exclusively to IoT Integration Agencies and System Integrators (SIs).
These agencies build custom IoT solutions for enterprises but often lack ready-made, reliable backend APIs for data ingestion, device management, or analytics. By selling pre-vetted, bundled APIs, you reduce their development time and risk while generating recurring revenue.
WHO to Contact
Target Role:
- Head of Product/Engineering at mid-sized IoT Integration Agencies (50–500
Top comments (1)
The idea of packaging your APIs into vertical-specific bundles is spot on, especially considering how much time it can save IoT Integration Agencies. This approach not only simplifies the onboarding process for clients but also enhances the perceived value of your offerings. Have you considered including a tiered trial option for these bundles to attract initial interest? If you’re exploring ways to enhance this strategy further, I’d be interested in collaborating on the technical implementation or any related projects.