Strategy: "The Reverse-Integration Sniper" (Enterprise API Arbitrage)
Core Thesis: You do not sell "APIs." You sell risk reduction and speed-to-revenue for companies that are already spending millions on M2M infrastructure but are bottlenecked by integration complexity. Target mid-market IoT/Logistics/Energy companies (not startups—they have no budget; not enterprise giants—they have internal teams).
Why This Works for $0 Revenue:
- You have 93 APIs. That’s a taxing amount of surface area. Most buyers are scared of integration complexity.
- You’re not competing on price. You’re competing on time-to-value.
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