Last week I built something I've been thinking about for a while: an automated pipeline that finds local businesses with outdated websites, generates modern redesigns using AI, and reaches out with a compelling before/after pitch.
The Problem
Most local businesses have websites that look like they were built in 2008. They know it's bad, but they don't have time to fix it.
What if I could:
- Automatically find these businesses
- Generate a working redesign without any manual work
- Show them exactly what their site could look like
- Make it dead simple to say yes
The Tech Stack
- Google Maps API — Find businesses by niche and location
- Puppeteer — Screenshot existing sites and scrape content
- Claude API — Analyze site quality and generate new designs
- Next.js + Tailwind — The actual redesign sites
- GitHub Pages — Free hosting for mockups
- Stripe — Payment links ($200 per site)
- Twilio — SMS outreach
- Mailgun — Email outreach
- Convex — CRM to track prospects
Step 1: Finding Ugly Websites
The Google Maps API lets you search for businesses by type and location. For each result, I extract the business name, phone, address, and website URL. Then I feed the website to an AI analyzer that scores it on a 1-10 scale.
Step 2: Scraping Content
Before generating a redesign, I need the business's actual content—their services, about text, contact info, and images. Puppeteer handles this.
Step 3: AI-Generated Redesign
I feed the scraped content to Claude with a prompt to create a modern, mobile-responsive website using their actual content.
Step 4: Automated Deployment
Each generated site gets its own GitHub repo and deploys to GitHub Pages. Within 2 minutes, the prospect has a live URL.
Step 5: Before/After Outreach
I generate a side-by-side comparison image and fire off outreach via SMS and email.
Results So Far
In the first week:
- 47 businesses found and analyzed
- 12 redesigns generated and deployed
- 1 paid conversion ($200)
If you want help building something similar, reach out.
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