As developers, we know how fast tech changes — and outreach is no different.
In 2023, generic AI-generated cold emails and mass LinkedIn pitches worked because they were new and automated. But in 2025? They’re often ignored or flagged as spam.
Why?
Because people crave genuine connection, relevance, and value — not noise.
Outreach Tactics to Drop Now:
🔥 Template personalization like *“Hi {FirstName}, saw you work at {Company}...” *— everyone’s doing it, no one’s impressed.
🔥 Long-winded product pitches in the first message — get to the point quickly.
🔥 Sending the same message to hundreds without targeting — precision beats volume.
🔥 Immediate sales pitches after connection requests — build rapport first.
What’s Working in 2025?
Using AI to do deep research, not just write emails.
- Short, personalized messages that highlight real pain points.
- Leveraging voice notes, videos, or interactive content to stand out.
- Warming up leads via value-first engagement before outreach.
Remember, tools help, but being human wins.
If you’ve updated your outreach strategy recently, what’s one change that made a difference? Let’s discuss!
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