SELJI is a data-driven product research platform built around one core principle: reduce noise, increase clarity. Instead of influencer-led reviews or opaque scoring systems, the focus is on structured data, repeatable workflows, and long-term content quality.
To support that philosophy, we maintain a set of open-source repositories that power how selji.com indexes content, automates workflows, evaluates SEO structure, and tests how modern crawlers interact with real production sites.
This post walks through the SELJI GitHub ecosystem and shows concrete examples of content built using the same systems and prompts shared in the repositories.
Why Open-Source the Infrastructure
Most content sites hide their tooling. SELJI does the opposite.
Open-sourcing core utilities helps:
- Make content systems auditable and reproducible
- Encourage structured, data-first publishing workflows
- Share practical approaches to SEO and AI-assisted content creation
- Experiment openly with how search engines and AI crawlers interpret content
These repositories are not demos or experiments. They reflect tools actively used to run selji.com.
Overview of the SELJI GitHub Repositories
selji-content-index
A structured, version-controlled index of canonical URLs published on selji.com.
Why it exists
- Single source of truth for published content
- URL traceability over time
- Support for internal validation and tooling
This repository treats content as a system, not a byproduct of a CMS.
selji-workflow-engine
A modular React and TypeScript workflow engine designed to support content operations.
Key ideas
- Pluggable tools such as ASIN and AAID extraction, versioning, and validation
- Extensible automation layers
- Workflow-first thinking instead of one-off scripts
This is where content automation, structure enforcement, and future tooling converge.
selji-tools
A collection of data-driven utilities used across SELJI’s research and publishing workflows.
Includes
- Research helpers
- Automation scripts
- Content intelligence utilities
Think of this as the shared foundation behind Zero-Noise Shopping.
selji-wordpress-ai-seo-prompts
A production-oriented collection of AI-ready prompts and workflows for WordPress publishing.
Focus areas
- SEO-safe article structure
- Repeatable long-form templates
- Yoast SEO alignment
- Keyword and topic consistency
The goal is not to generate content quickly. It is to generate content consistently.
selji-ai-crawler-tools
A developer toolkit to test how AI crawlers and search bots interact with your site.
Supports testing
- Googlebot
- GPTBot
- Bingbot
- ClaudeBot
As AI-driven discovery grows, understanding crawler behavior is becoming a core part of SEO hygiene.
From Prompts to Published Pillar Content
The prompts and workflows shared in the repositories are used to produce long-form, evergreen pillar guides on selji.com. These articles are intentionally non-transactional in tone and designed to demonstrate how structured prompts translate into real content systems.
Here are three live examples built using the same principles and tooling:
Home Office Systems
A structured guide to workspace design, tools, and layout decisions:
https://selji.com/best-home-office-essentials-that-boost-productivity-2025-guide/Skincare as a System
A step-based blueprint that connects cleansing, exfoliating, hydration, treatment, and firming into one cohesive routine:
https://selji.com/skincare-routine-blueprint-cleanse-exfoliate-hydrate-treat-firm/Smart and Sustainable Kitchens
A practical framework for combining efficiency, sustainability, and everyday usability in the kitchen:
https://selji.com/the-ultimate-guide-to-creating-a-smart-sustainable-kitchen/
These guides are not meant to sell. They exist to show how structured prompts and clear evaluation logic can produce cohesive, system-level content rather than isolated articles.
Zero-Noise Shopping as an Engineering Problem
At SELJI, Zero-Noise Shopping is not a slogan. It is treated as an engineering constraint:
- Clear scope and intent per article
- Consistent structure across categories
- Minimal bias and marketing language
- Long-term maintainability over short-term trends
The open-source repositories reflect that mindset. They favor clarity, repeatability, and explicit structure for both humans and machines that crawl, rank, and summarize content.
Explore the Code
All repositories are available here:
https://github.com/seljicom
If you are building content systems, SEO-first workflows, or AI-assisted publishing pipelines, you may find parts of this ecosystem useful, or at least thought-provoking.
Closing Thoughts
Open-sourcing infrastructure forces better decisions. It makes shortcuts visible and systems accountable.
By sharing the tools behind SELJI, the goal is not promotion. It is contribution. Showing how content, automation, and SEO can be treated as a coherent system rather than a collection of hacks.
If you are working on similar problems, these repositories, and the real-world content they power, are a good place to explore.
Top comments (1)
This is a really interesting approach to content and SEO — treating it as an engineering system instead of a publishing afterthought.
I especially like the idea of open-sourcing the actual infrastructure, not just talking about methodology. Making URL indexing, workflows, and crawler testing auditable adds a lot of credibility, and it’s refreshing to see transparency at this level.
The “zero-noise” constraint comes through clearly in both the tooling and the examples you shared. Focusing on structure, consistency, and long-term maintainability over short-term SEO tricks feels much more sustainable, especially as AI crawlers become more influential.
Thanks for sharing the real systems behind the work — this is genuinely useful for anyone thinking seriously about scalable, SEO-first content pipelines.