Before you spend a dollar on ads, make sure your landing page is SEO-ready. Here is the exact checklist I use before launching any SaaS product page.
1. Title Tag (50-60 chars)
Include your primary keyword. Keep it under 60 characters so it does not get truncated in Google.
Bad: "Welcome to Our Amazing Product"
Good: "AI Podcast Title Generator - Free Tool by PodCrisp"
2. Meta Description (120-160 chars)
This is your ad copy in search results. Include a call to action.
3. Open Graph Tags
When someone shares your link on Twitter/Slack/LinkedIn, OG tags control the preview. Without them, your link looks broken.
Required OG tags:
- og:title
- og:description
- og:image (1200x630px recommended)
- og:url
4. Canonical URL
Prevents duplicate content issues. Every page should have one.
5. Robots.txt and Sitemap
Make sure your robots.txt allows crawlers and your sitemap.xml is submitted to Google Search Console.
6. Page Speed
Use PageSpeed Insights. Target: under 3 seconds load time.
7. Mobile Responsive
Over 60% of searches are mobile. If your page breaks on mobile, you lose.
Free Tool: SEO Checker
I built a free tool that checks all of the above in seconds:
Paste any URL, get a 0-100 score with specific actionable fixes. No signup.
Other Free Tools
- Etsy Fee Calculator
- Podcast Title Generator
- Parcelglance - Shopify post-purchase widget
What is your pre-launch SEO checklist? Share in the comments!
Full disclosure: I'm the developer of SaaSLaunch. I built this tool because I needed it myself.
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