You finish setting up your WordPress website, click on a post with a clean, SEO-friendly URL… and suddenly you’re staring at a 404 error. Frustrating, right? Your homepage loads perfectly, but posts, pages, or category links refuse to open. This usually means one thing: your WordPress permalinks are not working.
When WordPress permalinks stop working, it can break blog posts, pages, and even affect your search rankings. The good news is that this problem is common, easy to fix, and usually doesn’t require advanced technical skills.
In this guide, we will see why WordPress permalinks stop working and how to fix them step by step, with beginner-friendly methods.
What Is WordPress?
WordPress is the world’s most popular open-source content management system (CMS), used to build websites, blogs, and e-commerce stores. It offers flexibility through themes and plugins, making it suitable for beginners, developers, and businesses of all sizes.
How ServerAvatar Simplifies WordPress Deployment & Management
What is ServerAvatar?
ServerAvatar is a platform to simplify the hosting and management of servers and applications. It simplifies the process of deploying and managing PHP and Node.js based web applications on servers.
ServerAvatar makes WordPress and other popular applications, such as Mautic, N8N, UptimeKuma, etc, deployment effortless with its one-click WordPress application installer, allowing you to launch a fully configured WordPress site in minutes. It removes the complexity of server setup by providing an intuitive dashboard to manage servers, applications, databases, PHP versions, SSL, and performance settings from one place.
ServerAvatar supports multiple cloud providers and gives users full control over their infrastructure while eliminating the need for deep server administration knowledge. You can refer to the ServerAvatar documentation and the detailed blog to install WordPress effortlessly.
Key Benefits of Using ServerAvatar for WordPress
- One-click WordPress installer: Deploy WordPress instantly without manual configuration.
- Unified management panel: Manage servers and WordPress applications from a single dashboard.
- Performance optimization: Easily configure caching, PHP, and server resources.
- Enhanced security: Includes firewall, SSL management, and secure access controls.
- Easy scalability: Upgrade server resources as your WordPress site grows.
ServerAvatar is an ideal solution for users who want the power of cloud servers without the operational complexity. It simplifies WordPress hosting by automating server setup, streamlining application management, and providing performance and security optimizations out of the box.
Whether you’re a developer, agency, or business owner, ServerAvatar allows you to deploy, manage, and scale WordPress websites confidently while focusing on growth instead of infrastructure management.
What Are WordPress Permalinks?
WordPress permalinks are the permanent web addresses assigned to your website’s content, including blog posts, pages, categories, and tags. These URLs are designed to stay the same over time, making it easy for users and search engines to find and revisit your content without confusion.
A well-structured permalink clearly describes what a page is about, which improves readability and helps search engines understand your content better. When permalinks are not set correctly or stop working, WordPress struggles to map the URL to the right page, often resulting in broken links or 404 errors.
Example:
- Not a Permalink: https://example.com/?p=123
- Proper Permalink: https://example.com/how-to-fix-wordpress-permalinks
Why permalinks matter:
- Improve website SEO by using clear, keyword-friendly URLs
- Make links easier for visitors to read, remember, and trust
- Help WordPress correctly locate and display your content
Common Signs of WordPress Permalinks Not Working
You may be facing a permalink issue if you notice any of the following:
- Posts or pages show 404 errors
- URLs work only with ?p=123 format
- Category and tag pages don’t load
- The homepage works, but inner pages don’t
- Errors started after a plugin install, theme change, or site migration
These problems usually appear after installing a plugin, changing settings, migrating your site, or moving to a new hosting server. If this sounds familiar, keep reading, there’s a fix.
Read Full Article: https://serveravatar.com/fix-wordpress-permalinks-not-working/


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