Originally published on Solo Launches — a platform helping solo founders get early traffic, impressions, and clicks without ads.
Launching a SaaS is hard — but distribution is harder.
Most founders spend weeks building, only to struggle with getting their first users. Paid ads are expensive, outreach is exhausting, and big launch platforms aren’t always founder-friendly.
Here’s a simple way to get early visibility without burning money.
Step 1: Prepare Your Product
Before launching anywhere, make sure you have:
- A live website or landing page
- A clear value proposition
- A short, simple description
- A product image or logo (optional)
Your product doesn’t need to be perfect — it needs to be clear.
Step 2: Submit Your Product
Once ready:
- Add your product name and website
- Write a short description focused on the core problem you solve
- Choose a category
- Publish your launch
No approvals. No delays. Your product goes live as scheduled.
Step 3: Free vs Featured Visibility
You can launch for free or choose additional visibility.
Free launch
- Appears in the public launch feed
- Indexed by search engines
- Organic visibility over time
Featured launch
- Top placement on the homepage
- Random visibility across launch pages
- Guaranteed minimum feature duration
How Featured Visibility Works
Featured products:
- Stay featured for at least 1 week
- Continue until they reach 1,000+ impressions and 19+ clicks
- No bidding wars
- No recurring fees
Simple and transparent.
Best Practices for Better Results
- Keep your description short and problem-focused
- Feature Launch on weekdays for better engagement
- Share your launch link on X and communities
- Engage with early feedback
Why This Approach Works
- No paid ads required
- Real users, not bots
- SEO-friendly product pages
- Built for solo founders and indie hackers
Want early traffic for your SaaS without ads?
I’m building Solo Launches to help solo founders get real visibility, impressions, and clicks — without expensive promotions.
Launch your product or explore more guides:
SoloLaunches.com
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