Managing UGC Videos in Your App For Increased Engagement

#webdev #ugc #ecommerce #videoplayer

User-generated content (UGC) videos can be a game-changer for your app. According to a study from ScienceDirect, short video UGC generates a stronger purchase intention than graphic UGC. In fact, user-generated videos are shown to generate 12 times more shares than text and images combined, significantly boosting engagement. (58 User-Generated Content Statistics for 2025)

These sources highlight the power of UGC videos in enhancing website conversions, building trust, and driving higher engagement. However, to maintain performance, security, and a great user experience, you need a well-structured approach to handling these videos.

Cloudinary makes it simple. Read this blog post to learn how to:

✅ Provide a seamless client-side upload interface

✅ Automatically moderate videos asynchronously to prevent inappropriate content without disrupting availability

✅ Edit videos on-the-fly to meet your website’s requirements

✅ Optimize videos for fast loading and a lightweight site

✅ Use adaptive bitrate streaming for smooth playback

✅ Deliver videos with a customizable video player

How I fixed 20 seconds of lag for every user in just 20 minutes.

Our AI agent was running 10-20 seconds slower than it should, impacting both our own developers and our early adopters. See how I used Sentry Profiling to fix it in record time.