User-generated content (UGC) videos can be a game-changer for your app. According to a study from ScienceDirect, short video UGC generates a stronger purchase intention than graphic UGC. In fact, user-generated videos are shown to generate 12 times more shares than text and images combined, significantly boosting engagement. (58 User-Generated Content Statistics for 2025)
These sources highlight the power of UGC videos in enhancing website conversions, building trust, and driving higher engagement. However, to maintain performance, security, and a great user experience, you need a well-structured approach to handling these videos.
Cloudinary makes it simple. Read this blog post to learn how to:
✅ Provide a seamless client-side upload interface
✅ Automatically moderate videos asynchronously to prevent inappropriate content without disrupting availability
✅ Edit videos on-the-fly to meet your website’s requirements
✅ Optimize videos for fast loading and a lightweight site
✅ Use adaptive bitrate streaming for smooth playback
✅ Deliver videos with a customizable video player
Top comments (1)
UGC videos really helped boost engagement in one of my last marketing projects. When we let users submit their own content, it actually inspired more people to take part, and folks seemed to trust the brand more quickly. The challenge for us was keeping those videos moderated and the app running smooth, since uploads can get wild pretty fast if there’s no filter. If you’re thinking about using UGC Video for Brands, there are professional teams who help brands sort through creative ideas and manage all the technical stuff, including moderation and editing. Saves tons of time and definitely helps avoid headaches with copyright or quality issues.