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How I Find B2B Customers on Reddit (The Technical Approach)

#webdev #reddit #marketing

How I Find B2B Customers on Reddit (The Technical Approach)

Last month I found 47 potential customers on Reddit. Not through ads. Not through cold outreach. Just by being in the right conversations at the right time.

Here's the exact system I use.

The Problem with Manual Reddit Monitoring

I used to spend 2+ hours daily:

  • Opening 15 subreddits in different tabs
  • Searching keywords manually
  • Trying to remember which posts I already replied to

It worked, but barely. And I was still missing most relevant conversations.

My Data-Driven Solution

Instead of manual browsing, I use tools to find high-intent posts, then spend my time on what matters: providing genuinely helpful responses.

Step 1: Identify Target Subreddits

Not the obvious ones - those are crowded. For a SaaS targeting marketers:

r/SaaS - general discussion
r/Entrepreneur - founders
r/digital_marketing - professionals
r/smallbusiness - SMB owners
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But the real gold is niche subreddits. r/realestateinvesting if you sell real estate CRM. r/freelance if you target solopreneurs.

Step 2: Filter for Buying Intent

Magic keywords to monitor:

"frustrated with..."
"looking for alternatives to..."
"is there a tool that..."
"recommendations for..."
"what do you use for..."
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Someone asking "What's the best project management tool for a 5-person team?" is ready to buy. They just need guidance.

Step 3: Respond with Value

My formula:

  1. Acknowledge their specific situation
  2. Share relevant experience
  3. Provide actionable advice
  4. Mention solution naturally (if relevant)

Example:

Been there with the email chaos. We tried 4 different tools before 
finding something that stuck. The key for us was X feature. 
[Tool name] worked for our team, though learning curve was about 
a week. Happy to share our setup if you want.
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Not "BUY MY TOOL IT'S AMAZING." Just sharing experience.

Tools for Scaling This

I built Reddit Toolbox to automate the finding part. It:

  • Scrapes posts from multiple subreddits
  • Filters by engagement/keywords
  • Exports to CSV for analysis
  • Runs locally (no API limits)

The UI needs work (not gonna lie), but free tier includes 30 searches/day. Enough to find dozens of potential customers without spending anything.

Other options:

  • GummySearch - $50+/month, more polished
  • F5Bot - Free, simple keyword alerts

My Daily Routine 

Morning (10 min):
  - Check keyword alerts
  - Respond to 2-3 threads

Lunch (10 min):
  - Browse "New" on top subreddits
  - Look for questions I can answer

Evening (10 min):
  - Follow up on conversations
  - Note new subreddits to add
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30 minutes total. Last month: 47 conversations, 12 demo requests, 4 new customers.

The Comment Hijacking Strategy

Find popular posts in your niche (1000+ upvotes). Add valuable comment. Even on old posts.

Why? Reddit posts rank well on Google. "Best CRM for startups reddit" is a real search query. Your helpful comment sits there forever, generating leads passively.

Results

Metric Last 30 Days
Conversations 47
Demo Requests 12
Customers 4
Time Invested ~15 hours
Ad Spend $0

Reddit is seriously underrated for B2B. While everyone fights over LinkedIn, you can have real conversations with people who are literally asking for solutions.

What tools/approaches do you use for Reddit marketing? Would love to hear what's working for others.

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