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Sidhesh Arakh
Sidhesh Arakh

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Mocially: pivoting from search to community

Been heads-down on Mocially and just shipped a direction change worth sharing.

  1. What changed: Mocially started as a hybrid search + community tool. Search was the core, community was a bolt-on. Flipping that. Now it's community-first — X-like feed, discussions front and center. AI search still exists, but its job shrinks to seeding conversations, not being the product.

  2. Why: search-as-core meant users had one-shot interactions — query, answer, gone. No reason to come back. A feed is sticky. Search becomes the hook that starts a thread, not the whole experience.

  3. Under the hood: stack is React/Vite on the frontend, Supabase for auth/data, Groq for the AI layer. Just went through the codebase and stripped hardcoded credentials before making the repo public — small thing but non-negotiable if you're opening source. Also redid the UI in a black/zinc palette, cleaner than the old version.

  4. Next: deciding whether to re-engage users from the old version before pushing further on the community features, or build first and see who shows up.

More updates as this moves. mocially

Building Mocially in public. Follow along for the next update.

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