Marketing work is where Claude skills pay off fastest, because most of the job is repeatable method: the same audit, the same brief, the same editing pass, run against different inputs. A skill captures that method once so you stop re-explaining it.
This page lists the Claude skills marketers actually use, grouped by the job. Some are large sets that cover a whole function; most do one thing well. Every pick links to its SkillGild listing, where the install command, author and license are shown.
Once the SkillGild CLI is set up, each one installs with a single command:
skillgild install <slug> --agent claude-code
Use --agent codex, cursor or gemini-cli for other clients. If you want the wider picture rather than the marketing cut, start with the best Claude Code skills list.
Start with one of the two large sets
Two skills cover most of a marketing function on their own. Install one of these before anything else; the single-purpose skills below fill the gaps.
Marketing Skills by Corey Haines. Sixty-plus marketing skills in one set: copywriting and copy editing, conversion work on landing pages, signup flows, forms, popups and paywalls, SEO audits and programmatic SEO, paid ads, email sequences, pricing, A/B test planning, analytics tracking, cold email, onboarding, referrals, RevOps and sales enablement. It is the broadest marketing collection available and the one to install first if you only install one.
Claude SEO by Agrici Daniel. Twenty-six sub-skills and nineteen specialist sub-agents aimed squarely at search: technical audits, content quality, schema, E-E-A-T, local and e-commerce SEO, hreflang, backlinks, sitemaps, image optimisation, and generative-engine readiness including llms.txt and WebMCP. If search is the channel you own, this goes deeper than the SEO portion of a general marketing set.
The two overlap on SEO audits. Running both is fine — they are instructions, not services, so there is no conflict — but expect to pick a favourite for audits and keep the other for everything else.
Copywriting and editing
Drafting is the part people reach for first and the part that most needs a second pass. These three run in sequence: draft, strip the tells, check against a style guide.
Humanizer by blader. Rewrites AI-sounding copy so it reads like a person wrote it, working from the patterns catalogued in Wikipedia's guide to AI writing, then audits its own output. The most-searched community skill of the year, and the one that matters most if you publish at volume.
Stop Slop by Hardik Pandya. Seven rules that remove the recognisable tells: not-X-but-Y contrasts, staged openers, forced triads, filler closers. Many people run it as the final pass after Humanizer rather than instead of it.
Writing Guidelines by Vercel. Reviews prose against more than eighty rules from Vercel's style guide. Built for documentation and product copy, so it is the right choice for help centres, onboarding emails and UI strings, and the wrong one for a landing page headline.
Ad, social and brand creative
Creative is the other half of paid and social work, and it is the half that usually blocks a launch.
Nano Banana by Keanan Koppenhaver. Generates and edits images from a plain prompt using Google's Gemini image models: ad variants, social crops, icons, photo cleanup and sequential story images. Bring your own Gemini API key.
Canvas Design by Anthropic. Composes finished visual artefacts — posters, covers, social graphics — on an HTML canvas with deliberate typography, grid and colour choices instead of filling a template. Use it when the output needs to look designed rather than generated.
Logo Design is a hosted skill that takes a brand brief to production files: concepts, geometric SVG, tests at small sizes and in one colour, then presentation boards. It runs through SkillGild with free monthly runs, so it is the cheapest way to see whether hosted skills suit your workflow.
Research and positioning
The work before the writing: what the market is talking about, and what you are actually claiming.
last30days by mvanhorn. Researches a topic across Reddit, X, YouTube, Hacker News, Polymarket, GitHub and the web for the last thirty days, ranks what people actually upvoted and shared, and returns a grounded summary. Useful for campaign timing and for finding the phrasing your audience already uses.
Deep Research runs longer, multi-source investigations and is the better fit for competitor and category work where you need citations rather than a pulse check.
Grill Me by Matt Pocock. Interviews you about a plan one question at a time, each with a recommended answer attached, until every branch is resolved. It was built for engineering decisions and works just as well on positioning: it surfaces the claims you have not decided yet before they reach a page.
How to install a marketing skill
Marketing skills are ordinary skill folders, so nothing about installing them is special. The short version:
skillgild install marketing-skills --agent claude-code
skillgild install claude-seo --agent claude-code
Then start a new session and describe the job in your own words — "audit this landing page for conversion" — without naming the skill. Claude says when it uses one. If nothing happens, the folder is in the wrong place or the skill's description does not match your phrasing; the install guide covers both.
A note on the large sets: because Marketing Skills and Claude SEO each bundle dozens of sub-skills, they take more of the model's attention than a single-purpose skill. If you work on one channel, installing the specific skills you need usually beats installing everything.
How these were chosen
Each pick does a marketing job that recurs, is maintained by a named person or organisation, and has a public repository or a hosted listing with its license stated. We read the README and the SKILL.md before listing any of them; where a listing says the license is not stated, the repository had no license file at review time, so treat the code as all rights reserved until one is added.
Marketing demand for skills is also the most commercially-minded segment of the whole category — roughly a third of marketing-related skill searches carry commercial intent, against single digits for the ecosystem overall. That is the main reason this list exists as its own page rather than a section somewhere else. The search data behind that claim is in the state of Claude skills.
Community skills run locally in your agent on your own model usage; SkillGild lists them, credits their authors and installs them from source. Hosted skills run through the SkillGild MCP server, which keeps private prompts and server tools off your machine and counts runs against a monthly allowance. Both appear in the same catalog of Claude Code skills.
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