Not Automating Means Accepting Defeat Against Your Competitors

Introduction: Automation Is No Longer Optional

Automation is no longer a luxury. It is a necessity.

Companies that automate boost productivity, increase efficiency, and reduce costs. Those that fail to do so remain trapped in outdated processes and are overtaken by more agile competitors.

But before going further, what exactly is automation?

1. What Is Automation?

Automation refers to the use of technology to perform tasks without human intervention.

It can involve simple tasks like automatically sending an email after a specific action or complex processes such as managing an entire production line or customer service system.

1.1. The Different Types of Automation

There are several levels of automation:

• Task automation: Using tools like Zapier or Softyflow to automate repetitive actions, such as automatic invoice generation.
• Workflow automation: Setting up entire processes that integrate multiple automated steps, such as approval management in a company.
• Intelligent automation (AI and RPA): Using artificial intelligence and robotic process automation (RPA) to execute decision-making tasks, such as chatbots and data analysis.

The more a company automates, the more it reduces costs and accelerates operations.

2. Why Automation Is Essential

2.1. The Global Economy Is Moving Too Fast for Outdated Methods

• According to McKinsey, 50 percent of current job tasks could be automated by 2030.
• Companies that automate increase their productivity by 20 to 30 percent.
• By 2025, Gartner predicts that 70 percent of new applications will use low-code or no-code technologies to accelerate automation.

Companies that fail to adapt will struggle to remain competitive.

2.2. The Hidden Costs of Manual Tasks

Every non-automated task wastes time, money, and resources.

• The average employee spends 25 percent of their time on repetitive tasks that could be automated (Forrester Research).
• Human errors caused by manual processes cost businesses billions every year.
• IT teams are overwhelmed, delaying projects by months.

While some businesses are still managing Excel spreadsheets and manually sending reminders, others are automating and gaining a competitive edge.

3. The Immediate Benefits of Automation

3.1. A Reduction in Operational Costs

• Fewer employees assigned to repetitive tasks.
• Fewer human errors and unnecessary corrections.
• A measurable return on investment within months.

3.2. Faster Time-to-Market

• Projects delivered in weeks instead of months.
• Faster decision-making through automated workflows.
• Innovations deployed ahead of competitors.

3.3. Better Use of Human Talent

• Employees can focus on strategic tasks instead of spending time on processes that should be automated.
• IT teams are freed from time-consuming requests and can focus on innovation.

Automation is not a threat to jobs; it is a performance booster.

4. How to Start Automating Today

If your company has not yet embraced automation, here are three immediate steps to take:

4.1. Identify the Most Time-Consuming Processes

• Analyze where teams are losing the most time.
• Identify repetitive tasks with little added value.

4.2. Implement Your First Automation

• Use tools like Softyflow, Zapier, Make, Power Automate.

- Automate a simple workflow and measure the benefits.

4.3. Train Your Team and Build an Automation Strategy

• Automation should not be a one-time project — it should be a strategic priority.
• Equip teams with the right tools and training to accelerate the transition.

5. Conclusion: Act Now or Fall Behind

Automation is no longer optional. It is a matter of survival.

Companies that automate:

• Save time
• Reduce costs
• Focus on innovation

Those that do not:

• Lose competitiveness
• Waste resources
• Are overtaken by faster competitors

Which type of company do you want to be?

FAQ: Answers to Key Questions

1. Is Automation Only for Large Enterprises?

No. With low-code and no-code tools, even small businesses can automate processes without coding.

2. How Much Does Automation Cost?

Many automation tools start at just a few dozen dollars per month, and the return on investment is rapid.

3. Where Should I Start?

1. Identify a repetitive task that consumes too much time.
2. Use a tool like Softyflow, Zapier, or Power Automate to automate it.
3. Measure the results and scale automation to other processes.