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Sonu Goswami
Sonu Goswami

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Has anyone else noticed that customer requests get more expensive after product-market fit?

This is something I've been thinking about while watching SaaS teams scale.

Early on, feature requests are mostly about missing functionality.

Later, they're often about fitting the product into someone else's workflow.

Same request on the surface ("can you add X?"), but completely different engineering cost.

You aren't building a feature anymore. You're making another company's process your responsibility.

That made me wonder if one sign of product-market fit is actually saying "no" more often, not less.

Curious how other founders think about this.

Have you found a way to separate requests that expand the product from requests that slowly turn you into custom software?

B2B SaaS Positioning Specialist

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