Originally published at StackPrice. Disclosure: I run StackPrice, a free list-price tracker for sales tools. Some links on the StackPrice site are affiliate links; none of the links in this article are affiliate links.
B2B data pricing is hard to compare: some vendors price per seat, some per credit, some per export, and several (ZoomInfo, Cognism, Seamless.AI) publish no price at all. I collected every published plan for the email finders, contact databases and sales intelligence platforms StackPrice tracks, from each vendor's official pricing page.
Short answer: the cheapest published paid plan here is RocketReach, Essentials at $27/mo, billed annually. Next is Hunter, Starter at $34/mo, billed annually ($49/mo if billed monthly). No public price: ZoomInfo, Cognism, Seamless.AI. All prices were checked on the vendors' official pricing pages on 2026-10-17.
Entry plan by tool
| Tool | Cheapest published paid plan | Free plan? | Official pricing page |
|---|---|---|---|
| RocketReach | Essentials at $27/mo, billed annually | No | rocketreach.co/pricing |
| Hunter | Starter at $34/mo, billed annually ($49/mo if billed monthly) | Yes | hunter.io/pricing |
| Prospeo | Starter at $37/mo, billed annually ($49/mo if billed monthly) | Yes | prospeo.io/pricing |
| Lusha | Starter at $37.45/mo, billed annually ($49.90/mo if billed monthly) | Yes | www.lusha.com/pricing/ |
| Kaspr | Starter at $49/mo, billed annually ($65/mo if billed monthly) | Yes | www.kaspr.io/pricing |
| Apollo.io | Basic at $49/mo, billed annually ($65/mo if billed monthly) | Yes | www.apollo.io/pricing |
| UpLead | Essentials at $74/mo, billed annually ($99/mo if billed monthly) | No | www.uplead.com/pricing/ |
| Findymail | Individual at $99/mo, billed monthly | No | www.findymail.com/pricing |
| Clay | Launch at $167/mo, billed annually ($185/mo if billed monthly) | Yes | www.clay.com/pricing |
| ZoomInfo | No public price (contact sales) | No | www.zoominfo.com/pricing |
| Cognism | No public price (contact sales) | No | www.cognism.com/pricing |
| Seamless.AI | No public price (contact sales) | No | seamless.ai/pricing |
Every plan, side by side
List prices in USD. "Annual (per mo)" is the per-month price when billed annually.
| Tool | Plan | Monthly billing | Annual (per mo) | Limits / credits |
|---|---|---|---|---|
| RocketReach | Essentials | — | $27 | Email only; 1,200 exports/yr; up to 500 emails/day |
| RocketReach | Pro | — | $69 | Email + phone; 3,600 exports/yr |
| RocketReach | Ultimate | — | $142 | Email + phone; 20,000 exports/yr |
| RocketReach | Team / custom | Contact sales | Contact sales | |
| Hunter | Free | Free | Free | 50 credits/mo |
| Hunter | Starter | $49 | $34 | 2,000 credits/mo |
| Hunter | Growth | $149 | $104 | 10,000 credits/mo |
| Hunter | Scale | $299 | $209 | 25,000 credits/mo |
| Hunter | Enterprise | Contact sales | Contact sales | |
| Prospeo | Free | Free | Free | 100 credits/mo |
| Prospeo | Starter | $49 | $37 | 2,000 credits/mo (24,000/yr upfront on annual) |
| Prospeo | Growth | $99 | $74 | 5,000 credits/mo |
| Prospeo | Pro | $249 | $187 | 15,000 credits/mo |
| Lusha | Free | Free | Free | 40 credits/mo |
| Lusha | Starter | $49.90 | $37.45 | 400 credits/mo |
| Lusha | Pro | $69.90 | $52.45 | 600 credits/mo |
| Lusha | Premium | $399.90 | $299.95 | 3,400 credits/mo |
| Lusha | Scale | Contact sales | Contact sales | |
| Kaspr | Free | Free | Free | 15 B2B email, 5 phone, 5 direct email credits/mo |
| Kaspr | Starter | $65 | $49 | Unlimited B2B email credits; 100 phone + 5 direct email credits/mo (page comparison table: 1,200 phone / 60 direct email per year); up to 12,000 exports/yr |
| Kaspr | Business | $99 | $79 | Unlimited B2B email credits; 200 phone + 200 direct email credits/mo (comparison table: 2,400/yr each); up to 30,000 exports/yr |
| Kaspr | Enterprise | Contact sales | Contact sales | |
| Apollo.io | Free | Free | Free | 900 credits per seat per year, granted monthly |
| Apollo.io | Basic | $65 | $49 | 30,000 credits per seat per year, granted monthly |
| Apollo.io | Professional | $99 | $79 | 48,000 credits per seat per year, granted monthly |
| Apollo.io | Organization | — | $119 | 72,000 credits per seat per year; min 3 seats |
| Apollo.io | Custom | Contact sales | Contact sales | |
| UpLead | Free Trial | Free | Free | 5 credits / 7 days |
| UpLead | Essentials | $99 | $74 | 170 credits/mo (monthly); annual card shows 2,040 credits |
| UpLead | Plus | $199 | $149 | 400 credits/mo (monthly) |
| UpLead | Professional | Contact sales | Contact sales | |
| Findymail | Individual | $99 | — | 1 seat, 'generous usage', 5 active signals |
| Findymail | Team | $399 | — | 5 seats, 5x Individual usage |
| Findymail | Scale | $999 | — | 20 seats, 20x usage |
| Findymail | Enterprise | Contact sales | Contact sales | |
| Clay | Free | Free | Free | 100 data credits + 500 actions/mo |
| Clay | Launch | $185 | $167 | 2,500 data credits + 15,000 actions/mo (starting tier) |
| Clay | Growth | $495 | $446 | 6,000 data credits + 40,000 actions/mo (starting tier) |
| Clay | Enterprise | Contact sales | Contact sales | |
| ZoomInfo | Professional | Contact sales | Contact sales | |
| ZoomInfo | Copilot Advanced | Contact sales | Contact sales | |
| ZoomInfo | Copilot Enterprise | Contact sales | Contact sales | |
| Cognism | Standard | Contact sales | Contact sales | 5 seats included |
| Cognism | Pro | Contact sales | Contact sales | 5 seats included |
| Seamless.AI | All plans | Contact sales | Contact sales |
Notes worth knowing before you buy
- RocketReach: Free account: 5 lookups. Annual per-month figures as displayed by vendor.
- Hunter: 1 credit = 1 email found; 0.5 credit per verification. Unlimited users.
- Prospeo: Per user. 1 credit = 1 verified email; mobile = 10 credits. Credits don't roll over.
- Lusha: 1 credit per email, 5 credits per phone. Prices from the page's structured data. Teams >5 users: contact sales.
- Kaspr: Currency defaults to EUR for our checker; USD selected via the page's own currency switcher. Verified 2026-10-17.
- Apollo.io: Per-seat prices. 1 credit per email, 8 per phone number. Credits don't roll over. Prices read from the rendered official page.
- UpLead: 1 credit = 1 contact (email + mobile direct dial). Free, Essentials, Plus are single-user.
- Findymail: Usage-based plans without published credit counts; credit-based plans also offered (Starter $99/mo for 5,000 finder credits per page slider). Free account: 10 credits.
- Clay: Monthly 'starting at' prices from vendor FAQ; annual per-month prices from plan cards (10% annual saving).
- ZoomInfo: No public prices. Priced by licenses, credits and features; 1 export = 1 credit.
- Cognism: 1 credit = 1 revealed contact.
- Seamless.AI: Pricing gated behind a form.
How to read this: a "credit" means different things per vendor (for example, Lusha charges 1 credit per email and 5 per phone; Apollo 1 per email and 8 per phone number; Prospeo 1 per verified email and 10 per mobile). Divide the plan price by the credits you'd actually use for your mix of emails and phone numbers.
FAQ
What is the cheapest option in this comparison?
RocketReach, Essentials at $27/mo, billed annually.
Which tools have a free plan?
Hunter, Prospeo, Lusha, Kaspr, Apollo.io, Clay list a free plan.
Are these the prices I'll actually pay?
They are published list prices in USD from each vendor's official page, checked 2026-10-17. Taxes, add-ons, extra seats and negotiated discounts are not included, and negotiated prices are not published.
The live, sortable version (updated when vendors change prices) is at https://getstackprice.com/b2b-data-pricing/. Spotted a price that changed? Email natalie@getstackprice.com.
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