When we finished the ShiftFocus MVP, the first thing I did was give it to our own team. My marketing agency has 15 people, 10+ clients. Every client has its own objectives.
Every objective has main outcomes. Every team member is assigned to multiple clients. If any team was going to stress-test an OKR enforcement tool, it was mine.
And everyone was excited. The senior team leads set up their objectives for the year.
Junior marketing executives got their primary outcomes assigned. People were logging in, exploring, and setting things up.
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