How to Handle Sold Out Products in Shopify

#shopify #webdev #tutorial

Some marketers might think that once all the inventory of a product gets sold, the product page has no value. Some marketers might go so far as to turn the page into a draft or delete it altogether. Even after a product page indicates that a product is sold out, search engines can still direct traffic to the page. A marketer can edit a sold-out product page to showcase products that are in stock. Creating an opportunity to get sales from a sold-out product page. Here’s how to optimize a sold-out product’s page to get more sales.

1. Template in Theme Editor

To create a product page for Sold Out Products, create a new template. You can do this by clicking the dropdown menu. Go down to Products and click “Create Template. Name the template “Sold-out-1”. Then, base the template on your Default Product page.

2. Add Product Collection

Add a product collection section to the product page. A collection for the same brand as the sold-out product would work best. For the collection title, put “Products that Might Fit Your Needs.”

A title that acknowledges the product they are looking for is gone but,” one of these products might fill the gap.”

3. Remove Irrelevant Data to Make Collection More Visible

Someone might miss your collection because they didn’t want to scroll too far down the page. To make it easier, remove some elements of the product page that take up space. The Buy Button, the product can't get bought, no one needs to see it. The variant picker can get removed, as no sizes are available. The quantity selector can get removed for the same reason. If you offer a subscription, that widget can get removed.

The name, images, price, and product description. The 4 items left in the product information section. Keep the title, name, and product description for SEO purposes. Without that information, no one will be able to find the product through search engines. Which is the entire point of keeping the page alive. Keep the price, because “sold-out” shows up next to the price.

4. Optional: Add an email collection form

Offer to email the visitor when the product is back in stock. Being on the company email list will increase the chances of them becoming a customer.

5. Create Different Templates

The collection created for your first sold-out product page might not fit every product. The solution is to duplicate the first sold-out template. Then, change the product collection. After, assign the new sold-out template to the out-of-stock product.

6. Change the Theme Template

To change a product page to the new sold-out theme template, edit the product page. On the right-hand side, scroll to the bottom section “Theme Template.” Pick the sold-out theme template and click “save.” Your sold-out product page should now be well-optimized for visitors to find new products.