If your website’s purpose is to generate sales, then aside from simply driving traffic, converting the traffic you generate is of grave importance to you.
Unknown to a lot of site owners, design plays a crucial part in conversion. The design is not just about appealing to your would-be customers. The design is a crucial site element that can help boost your site’s conversion rate.
To help boost your site’s conversion through design, here are some tips that you should follow:
1. Optimize Website Speed
The design is not all about your site’s visual appeal. It’s planning how all of your site’s element will work together. It’s, therefore, a part of how your site will perform. And among the performance indicators of a site, its speed is one of the most important.
So make sure that you check for your site’s speed and apply improvements that can speed things up further. Site speed is very crucial as slow sites can deter users, which will hurt your conversion rate. What you should do is to make use of various speed tools such as Google PageSpeed Insights to check what your site’s speed rating is, and follow the recommendations on how your speed can improve.
One of the most common recommendations and one that you should practice is to keep your site light and to keep it free from unnecessary elements. For doing this, your site can remain nimble and perform at its best.
2. Utilize Negative Space
Negative space, or whitespace, are areas of your site that are left empty. Usually, it’s what’s left in between positive space, or spaces with content in it.
While negative space, given its name, sounds quite unpleasant, it is something that you should use to your advantage. Make it a practice to have decent negative space on your site as it helps your site be more readable.
A site with minimal negative space also looks very cramped so make sure that you have enough negative space that your site looks neat and organized.
3. Opt for Mobile-First Design
Site giants such as Google are paying more attention to mobile devices as the traffic from this area is steadily growing. Soon, mobile devices will account for most of the traffic that websites will have. Because of this, sites are now being ranked based on their mobile sites, and not on their desktop versions.
With this, make sure that you also design your site to be compatible with mobile devices. This way, your site will be able to make it big in search engine optimization, and this can boost your conversion.
Aside from this, you will also be able to appeal well to your mobile customers, helping you win them more.
4. Consider the F-Layout Pattern
Studies on website users have found out that people tend to surf websites in an F-shaped reading pattern. It means that they pay most attention to the top of the screen, then scans downward, reads a bit more, then off to the bottom of the screen.
As this is a common behavior among your potential customers, you should give it much attention. You should also use this knowledge to your advantage. Make sure you include important content within the F-shape so that your visitors won’t miss them out. It’s true, especially for your call-to-action buttons.
5. Improve your Call-to-Action Buttons
We mentioned CTA buttons in the previous item, but aside from just placing them in strategic areas of your site, you should also improve on it on some other ways such as its color to make them more noticeable. The usual practice is to choose colors that are contrasting with the background of your site to ensure that they will catch the attention of your users.
As CTA buttons refer to what action you desire your customers to make, it is important that the buttons themselves are visible. Ensure that your CTA buttons stand out from the rest of the page, and again, make sure to place them in areas where your users would see them.
Conclusion
Your site’s design is a crucial factor in your improving your conversion rates. There are many ways on how you can improve on your site’s design to boost your sales. Some of the most effective realms of site design that can positively impact your site’s conversion rates are the above tips. So make sure you pay close attention to them and invest in both time and effort to make sure that you get these areas right.
Author Bio:
Kenneth Sytian is the CEO of Sytian Productions, a web design Philippinescompany. He has been designing websites and developing web apps for more than a decade. In the Philippines, he is considered as one of the top influencers in web design and development.
Top comments (2)
I highly recommend reading the article gapsystudio.com/blog/conversion-ce... if you have an urgent question about increasing conversions. The article also outlines the principles of conversion-oriented design, dividing them into 7 aspects that relate to the usability of the site, ensuring the safety of customers, having real reviews, etc.
Very interesting insight, thank you!