Apple’s stock has taken a hit due to potential 54% tariffs on iPhones from China, but there’s a surprising short-term boost: frantic customers are rushing to Apple stores to buy iPhones before prices soar. Over the weekend, retail stores were packed with worried shoppers, fearing the upcoming price hikes. Despite the chaos, Apple has yet to provide clear guidance to staff on how to handle customer concerns.
Analysts warn that iPhones could soon cost thousands of dollars, but Apple is expected to mitigate the impact by pressuring suppliers and absorbing lower profits. The surge in sales could positively impact Apple’s third-quarter earnings, though the true effects of tariffs may not be felt until later.
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