TITLE: I Audited 10 GEO Tools So You Don't Waste $500/Month on the Wrong One
Most tools in this category claim to track LLMs. After auditing 10 of them, I found only three that actually deliver URL-level citation data — the kind that tells you which page the AI pulled from, not just that your brand appeared somewhere. The rest show you a mention count and call it "citation analysis."
Why This Matters in 2026
AI search is eating traditional SERP clicks. If ChatGPT or Perplexity answers a buyer's question without recommending your product, that's a lost conversion you can't see in GA4. GEO tooling is how you make that invisible funnel visible — but picking the wrong tool wastes budget and gives you false confidence.
Methodology
- Audited pricing pages, feature docs, and changelogs for each tool (April 2026)
- Tested free trials / demo environments where available
- Cross-referenced G2 reviews, vendor docs, and third-party comparisons
- Surprise finding: 4 of 10 tools don't track Claude. 6 of 10 skip Grok. If your brand lives in those answer engines, you're flying blind.
The Matrix
| Tool | Pricing | Tracked LLMs | Query Volume | Mention Scoring | Citation Analysis | Prompt Simulation | Reporting | API |
|---|---|---|---|---|---|---|---|---|
| Profound | $99–$399/mo; Enterprise custom | ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta AI, Google AIO, Google AI Mode (10+) | 400M+ real-user prompts (Conversation Explorer) | Frequency + position + sentiment | ✅ URL-level citation tracking | ✅ Custom queries + pre-built library | White-label; SOC 2 / HIPAA; dedicated strategist | ✅ Enterprise tier |
| Otterly.ai | $29–$489/mo | ChatGPT, Perplexity, Google AIO, AI Mode (4 — no Claude, no Gemini, no Grok) | 15 (Lite) → 400 prompts (Premium) | Frequency + position + sentiment; SWOT analysis | ✅ Link citation tracking | ✅ Keywords-to-Prompts converter | Brand reports; GEO crawlability audits | ❌ Not publicly documented |
| Peec AI | €89–€499+/mo (~$99–$549) | ChatGPT, Perplexity, Gemini, Grok, Google AI Mode, Google AIO, Copilot (7) | 25 (Starter) → 300+ (Enterprise) | Visibility + Position + Sentiment (3-axis, documented) | ✅ Source-level tracking | ✅ Custom queries; Actions module (beta) | Looker Studio connector; unlimited users | ✅ REST API + Looker connector |
| AthenaHQ | $295–$499/mo (first month $95 promo) | ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AIO (6 — no Grok, no DeepSeek) | Credit-based ($100 / 1,250 credits) | Citation probability algorithm (proprietary) | ✅ Predictive citation scoring | ✅ Custom queries; Prompt Analysis module | Regional segmentation; Shopify + GA4 native | ❌ Not publicly documented |
| Topify.ai | $99–$499/mo | ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Doubao, Qwen (7 — including non-Western LLMs) | 100 (Basic) → 250 (Pro) → custom (Enterprise) | Mention rate + sentiment + hallucination detection | ✅ Source Analysis: exact domain + URL + citation order | ✅ Custom queries + prompt variant testing | GEO content generation; one-click execution | ✅ Enterprise ($499/mo) |
| Scrunch | $250–$500/mo (Agency); Enterprise custom | ChatGPT, Claude, Perplexity, Meta AI, Gemini, Google AI Mode, Google AIO (7) | 250–700+ prompts; refresh every 3 days | Frequency + position | ✅ AXP delivers optimized content directly to LLMs | ✅ Custom queries | Agency-focused; multi-client dashboards | ❌ Not publicly documented |
| Evertune | $3,000/mo (Enterprise only) | ChatGPT, ChatGPT Search, Gemini, Google AI Mode, Google AIO, Meta AI, Claude, Perplexity, DeepSeek (10) | 1M+ prompts/brand/month (EverPanel — 25M user panel) | AI Brand Index: frequency × ranking (proprietary, documented) | ✅ Dual-layer: foundational LLM knowledge + consumer app responses | ✅ Panel-based simulation (real user queries) | Trade Desk + Index Exchange integration; enterprise dashboards | ❌ No public API; account-manager model |
| Visiblie | €79–€199/mo (~$87–$219); Custom enterprise | ChatGPT, Perplexity, Claude, Google AI (standard); Grok, Mistral added on Custom (4–6) | 50/week (Starter) → 150/week (Scale) | Mention rate + citation rate + share of voice | ⚠️ Basic mention presence only | ✅ Custom queries | Standard dashboards; 72h GEO roadmap add-on | ❌ Not mentioned |
| Semrush AI Toolkit | Bundled with Semrush plans (~$119+/mo); Enterprise AIO custom | ChatGPT, Gemini, Google AI Mode, Perplexity (4 — no Claude, no Grok, no DeepSeek) | 130M+ prompt database (largest in category) | Share of voice + visibility score | ✅ Enterprise AIO tier only | ⚠️ Pre-built datasets; limited custom query input | Multi-brand; regional segmentation | ✅ Semrush API (mature, well-documented) |
| Quattr | Custom (demo required — no public pricing) | Google AIO, ChatGPT, Claude, Perplexity (4 — no Gemini, no Grok, no DeepSeek) | Custom | AI Visibility Score (undocumented methodology) | ✅ GSC + GA4 attribution; real consumer app responses | ✅ Prompt Research + daily tracking | SEO + GEO unified; G2 Spring 2026 leader | ❌ Not mentioned |
3 Standout Callouts
The Best: Profound (for enterprises with budget)
Profound is the only tool in this list that combines real user prompt data (not API simulations), 10+ LLM coverage, and SOC 2 / HIPAA compliance in one platform. At $399/mo for Growth, it's not cheap — but you're buying infrastructure, not a dashboard toy. The 400M+ Conversation Explorer is a genuine moat; no one else has that data set at that scale.
The Worst: Quattr's pricing opacity
Hidden pricing in 2026 is a feature, not a bug — and the feature is "this costs more than you want to pay." Quattr's G2 accolades are real, but the lack of any public pricing page signals an enterprise-only sales motion. Combined with a narrower LLM set (misses Gemini, Grok, DeepSeek entirely), it's hard to recommend for teams that want to self-evaluate before committing to a demo call.
The Most Dev-Friendly: Peec AI
Peec AI is the only mid-market tool with a documented REST API on paid plans, a Looker Studio connector, and publicly explained scoring methodology. Unlimited users on every plan means you're not paying seat taxes as your team grows. The Actions module that turns monitoring data into a prioritized to-do list is half a product roadmap in itself — and it's available below the $500/mo tier everyone else gatekeeps.
Verdict: Where Topify.ai Stands
Where Topify is ahead: The Source Analysis feature is genuinely best-in-class for citation transparency. While most tools tell you that a competitor is cited, Topify tells you which specific URL, how often it appears across prompt variants, and where it ranks in citation order. That's actionable data — the kind a content team can actually do something with on Monday morning. LLM coverage at the $99 tier is stronger than competitors at the same price point: DeepSeek, Doubao, and Qwen coverage means you're not blind to non-Western AI search, which matters as global AI search diversifies. The hallucination detection flag is also a practical differentiator — enterprise brands get burned by factual errors in AI responses more often than the market acknowledges.
Where Topify is behind: The 100-prompt cap at the $99 Basic tier will hit most teams within the first week if you're tracking a real brand across multiple query intents. Compare that to Peec AI's 25-prompt Starter (cheaper) or Profound's scale — Topify's mid-tier value proposition gets squeezed. The API is real, but it's gated at $499/mo; Peec AI and Semrush both offer API access at lower thresholds. Topify's brand mention scoring methodology isn't publicly documented at the level Peec AI's three-axis model is — that's a trust gap for buyers evaluating multiple tools side by side. Reporting customization also lags Profound and Scrunch for agency use cases.
The bottom line: Topify earns serious consideration for any brand that needs citation-level intelligence without a $3K/month Evertune contract. Close the prompt-volume gap at mid-tier pricing and publish the scoring methodology — that's the clearest path to competing with Profound on feature depth.
Audit conducted April 2026. Pricing subject to change — always verify on vendor pricing pages before purchasing.
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