Reddit 帖子标题：
SEO is becoming irrelevant for AI-native users. What are you doing to stay visible in ChatGPT/Gemini answers?
帖子正文：
I've been in digital marketing for 8 years, and I've watched a lot of "SEO is dead" cycles come and go. But this time feels genuinely different — and I don't think enough people are taking it seriously.
Here's what's happening in my own analytics: over the past 12 months, our organic search traffic has been slowly declining, but our direct/referral mix has barely changed. At first I assumed it was algorithm updates. Then I started asking myself — where are these users going instead?
The answer is increasingly obvious: they're asking ChatGPT, Perplexity, or Gemini instead of Googling.
The problem is, I have no idea if my brand shows up in those answers. With traditional SEO, at least I could see my rankings. I can check position 1–100 for any keyword. But when someone asks ChatGPT "what's the best tool for [X]?" — is my product mentioned? Is a competitor mentioned instead? I genuinely don't know, and there's no Search Console for AI-generated answers.
This is what people are calling GEO — Generative Engine Optimization. And I think it's going to be as important as SEO was in 2012, maybe more so.
A few things I've been experimenting with:
- Making sure our brand is well-represented in third-party publications that LLMs seem to train on (review sites, industry blogs, Wikipedia-adjacent pages)
- Writing extremely clear, factual "what is X" style content that reads like something a model would cite
- Monitoring what our competitors' AI-generated brand mentions look like by just... manually prompting ChatGPT over and over (which is obviously not scalable)
The manual prompting thing is what's killing me. I'll spend 20 minutes asking variations of "what tools do marketers use for [category]" across 3 different AI platforms, and the results are inconsistent and change week to week.
My questions for this community:
- Has anyone built a systematic way to track their brand's AI search visibility at scale?
- Is there even consensus on what "optimizing for LLMs" looks like in practice — beyond just "write good content"?
- For those of you in competitive niches — do you feel like AI answers are currently favoring established brands/incumbents, or is there room for newer players to show up?
Curious if I'm overthinking this or if others are seeing the same traffic pattern shifts. Would love to hear what's actually working.
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