How to Design a Proper Marketing Email Template with Tencent Cloud’s Simple Email Service

The content is of great importance to a marketing email, as it directly affects the deliverability, click rate, and conversion rate. The following are some of our tips for writing a marketing email:

1. Create an eye-catching subject line

Of the over six billion email accounts in the world, 80% of them only read the subject line, and the rest 20% read the body. That's why the subject line matters.

1. A subject line should be created in friendly language. Do not make the recipients feel that they are forced or persuaded to buy something, in which case they may report the email as spam.

2. Include the primary keyword in the first three words and the secondary keyword in the last three words in the subject line. This works well for customer acquisition with a long, seemingly endless list.

3. A proper subject should be neither too long nor too short. You'd better limit it to ten words and put the most important words at the beginning.

4. Create a witty subject that includes hot news or internet buzzwords in a tailored and pleasing manner.

2. Create valuable email content

The quality of an email determines whether the recipients are willing to know about or even buy the product.

1. Pay attention to readability, as email marketing is also content marketing, so users' reading habits should be taken into full consideration.

2. You should test and adjust the email template format. Simple Email Service | Tencent Cloud allows you to preview and adjust the format when creating a template.

3. You can create images or text with hyperlinks, which are light-loaded and easy to open, making user interaction easier.

4. Use HTML emails instead of embedding text inside an image, as it often happens that an image cannot be displayed due to ISP filtering, poor network condition or other issues.

5. Images should be proportionate to text.

6. You can tailor emails for different types of customers to quickly understand their preferences and win them over.

7. Promote your products and services at a festival or under a special theme to guide purchase decisions. Simple Email Service | Tencent Cloud enables you to reach customers from over 200 countries and regions.

8. Craft a marketing email with branding elements. After all, an email is used to build your brand and achieve a high conversion rate.

Find out more at: https://www.tencentcloud.com/dynamic/insights/sample-article/100329