This article was first published on The AI Till: https://theaitill.com/answers/how-much-is-google-ai-pro-uk.
Google AI Pro costs £18.99 a month in the UK, according to Google's UK Gemini plans page (checked 28 October 2026). It adds Gemini 4 Argon and the Pro model, 4x the free usage limits, Gemini in Gmail and Docs, 1,000 Google Flow credits for video, YouTube Premium Lite and 5 TB of storage. Google AI Plus is £4.49 a month, and AI Ultra starts at £79.99.
How much is Google AI Pro?
Google AI Pro is £18.99 a month in the UK, the same on Google's own site and in the Gemini iPhone app. That's £227.88 over 12 months. It's for over-18s with a personal Google Account they manage themselves, and includes 5 TB of storage shared across Gmail, Drive and Photos. The cheaper Google AI Plus is £4.49 a month.
If Google offers you a trial, the small print on the plans page says it moves to £18.99 a month at the end of the trial unless you cancel first, and there are no refunds for part-used billing periods except where the law requires one.
UK Gemini plans (28 October 2026)
| Plan | UK price | Highlights |
|---|---|---|
| Free | £0 | Gemini app with the Flash-Lite model, Deep Research, Gemini Live, Canvas, Gems, 15 GB storage |
| Google AI Plus | £4.49 a month | Flash model, 2x Free usage, video generation, 200 Flow credits, Gemini in Gmail and Vids, 400 GB storage |
| Google AI Pro | £18.99 a month | Gemini 4 Argon and the Pro model, 4x Free usage, 1,000 Flow credits, Gemini in Gmail, Docs and Vids, YouTube Premium Lite, 5 TB storage |
| Google AI Ultra | £79.99 or £189.99 a month | 5x or 20x Pro usage, 10,000 or 25,000 Flow credits, first access to new features, YouTube Premium, from 20 TB storage |
The UK App Store lists the same £4.49, £18.99 and £189.99 prices in the Google Gemini app.
Google AI Pro vs Plus vs Ultra: which one do you need?
| If you mainly want to... | Pick | Why |
|---|---|---|
| Try Gemini for emails, posts and quick questions | Free | It already has Deep Research, Gemini Live and image editing |
| Use Gemini inside Gmail and get more storage cheaply | AI Plus, £4.49 | Gemini in Gmail and 400 GB for less than a fifth of Pro |
| Write documents in Docs, use the best model and hit limits less | AI Pro, £18.99 | Gemini 4 Argon, Gemini in Docs, 4x usage and 5 TB |
| Make a lot of video or use Gemini all day | AI Ultra, from £79.99 | Far higher limits and Flow credits; most small firms won't need it |
For most sole traders and small teams the real choice is Plus or Pro. If you already pay Google for 2 TB of storage, check what you pay now, because Pro includes 5 TB and may replace that bill.
Is Google AI Pro worth it for a small business?
It's good value if you already live in Gmail, Docs and Sheets, because Gemini works inside those apps and the storage is included. It's less useful if your business runs on Microsoft 365 or you mainly want a chatbot in a browser; then compare ChatGPT Plus at £19.99 or Microsoft 365 Premium, which replaced Copilot Pro.
Two things to know before you pay:
- It's a personal plan. Google says AI Pro needs a personal Google Account you manage yourself. If your team shares a Google Workspace account, Gemini comes through Workspace instead; see is Gemini free in Google Workspace?
- There are still limits. Pro gives higher limits than Free, not unlimited use. See does Gemini Pro have a limit?
Gemini 4 Argon is included in AI Pro. For the business hub, brand visuals and connected apps, see Gemini for small business (UK).
What about Gemini for business teams?
Google also sells Gemini Enterprise for businesses, priced in US dollars per seat on the same page: the Business edition starts at $21 a seat a month for teams of up to 300, and the Standard and Plus editions start at $30. Google says business editions don't use your prompts or files to train its models. For a one-person firm, AI Pro on a personal account is usually the simpler start; for a team sharing customer data, a business plan gives you the admin controls. More on data in does Gemini use my data for training?
How to get the most from AI Pro in a trade or service business
A quick prompt to try in Gemini once you've upgraded:
Read the last 10 enquiry emails in my Gmail from customers asking for a price. List each one with the job, the address area and whether I replied. Then draft a short, friendly follow-up for any I haven't answered.
Check every draft before you send it, and keep bank details and other sensitive customer details out of prompts.
FAQ
Is Gemini free?
Yes, with lower limits. See is Google Gemini free?
How much is Google AI Pro a year?
Google's UK plans page lists a monthly price of £18.99, which is £227.88 over 12 months. Check the checkout screen for any annual or introductory offer before you pay, as Google changes these.
What is the difference between Google AI Plus and AI Pro?
AI Plus (£4.49) gives the Flash model, 2x Free usage, 200 Flow credits, Gemini in Gmail and 400 GB. AI Pro (£18.99) adds Gemini 4 Argon and the Pro model, 4x Free usage, 1,000 Flow credits, Gemini in Docs, YouTube Premium Lite and 5 TB.
Do I need a personal Google account for Google AI Pro?
Yes. Google says AI Pro is for users over 18 with a personal Google Account they manage themselves. Business and school accounts get Gemini through Google Workspace or Gemini Enterprise instead.
Can I cancel Google AI Pro?
Yes, any time, from your Google subscription settings or, in the Gemini mobile app, by tapping your profile picture and opening Settings. Google says there are no refunds for partial billing periods except where the law requires one.
What happened to Gemini Advanced?
Google replaced the Gemini Advanced name with Google AI plans. Google AI Pro is the closest match.
Does Google AI Pro include Gemini in Gmail?
Yes, for personal accounts, along with Docs and Vids. See is Gemini in Gmail safe?
Is Google AI Pro free for students in the UK?
Not Pro. Google's UK student offer in 2026 is one year of Google AI Plus free for eligible university students aged 18 or over, verified through SheerID. It must be claimed by 31 December 2026 and then renews at £4.49 a month unless you cancel (checked 18 October 2026).
Sources
- Google: Gemini subscriptions (UK)
- Apple App Store (UK): Google Gemini
- Google: Gemini for students (UK)
- Google One Help: claim a student offer
First published at https://theaitill.com/answers/how-much-is-google-ai-pro-uk by James Gonzo
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