Agentic AI in Travel: 61% Now Experimenting

According to Nomad Lawyer research, 61% of travel companies are now experimenting with Agentic AI, up from 39% in 2025. This represents a significant shift from proof-of-concept to practical pilots.

Why Travel?

The travel sector has characteristics that make it particularly suitable for agentic AI:

• High volume of queries: Constant flow of customer requests requiring routing
• Repetitive operations: Booking management, scheduling, follow-ups
• Real-time personalization need: Customer experience depends on quick, tailored responses Agentic AI can autonomously analyze data, make decisions, and execute action chains without constant human oversight. ## Current Applications Companies are applying agentic systems to:
• Request routing and triage
• Booking management automation
• Real-time customer consulting
• Demand forecasting ## The Governance Challenge The growth in adoption raises important questions:
• Accountability: Who makes decisions when errors occur?
• Transparency: How to ensure explainability of AI actions?
• Control: What oversight mechanisms are needed? These questions become critical as the technology scales across the industry. --- Data source: Nomad Lawyer Travel Business Survey 2026