Did AI Really Cut D2C CAC by 40%? Hard Evidence

What the data says: Advantage+ beat manual on incremental ROAS for 42% of brands, so 58% did better with manual campaigns (Haus).

Advantage+ led the manual by about 9% at the experiment midpoint but trailed by about 12% at the end (Haus). Treat the Meta findings as a warning about how to test, not as proof about other platforms. Holdout data shows Advantage+ beating manual on incremental ROAS for 42% of brands.

Key takeaways

• Paid spend divided by first-time customers in your own order data, over the same period.
• Incremental CAC counts only the customers the ads caused, measured by a holdout or lift test.
• Is Advantage+ better than manual Meta campaigns?

Sources Haus, The Meta Report: Lessons from 640 Haus Incrementality Experiments; Meta summary; Is Meta Incremental?

Read the full article: https://www.aiearnerhub.com/did-ai-really-cut-d2c-cac-by-40/