What persuades changes from election to election is the real edge of running experiments, which favors campaigns with money.
In the campaigns’ own archive, the average ad moved immediate vote choice by 2.3 points (2018), 1.2 points (2020 down-ballot), and 0.8 points (2020 presidential). Persuasion: about 0 to 2.3 percentage points on vote choice. What campaigns keep private.
Key takeaways
- American Political Science Review, 112(1), 148–166.
- How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.
- American Political Science Review, 118(4), 2021–2039.
American Political Science Review, 102(1), 33–48.
Read the full article: https://www.ainvasion.com/micro-targeting-myth/
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