I run a small startup partner called Valtorian. Long days led to the same question every evening: what do I cook today? I tried the usual apps. Great recipes and calorie counters, but none planned a full week around time limits, allergies, and taste. So I built PlanEat AI.
What it does
Set diet, allergies, dislikes, meals per day, and cooking time. The app creates a realistic weekly menu plus one smart shopping list. Swap any dish and the plan, recipes, and list update instantly. iOS link: App Store
Tech stack at a glance
Flutter and Dart, Supabase Postgres with Edge Functions and RLS, a lightweight LLM layer for ranking, StoreKit 2 for subscriptions, aggressive offline-friendly caching.
What I learned from the first 60+ users
- Time budget matters more than calorie math in week one
- Instant swaps reduce anxiety and keep people in flow
- Grouped shopping lists beat recipe-by-recipe lists every time
What is next
Next 60-90 days: distribution and traction to 1,000 active users. Channels: ASO, TikTok, Instagram Reels, targeted Reddit posts, Indie Hackers, DEV. Paid: creator sponsorships, Spark Ads on top clips, Apple Search Ads. Metrics: CAC, D1 and D7 retention. Later: swap AI recipes for short step-linked videos taught by local cooks, tied to timers and the shopping list.
Would love feedback on onboarding, menu quality for different time budgets, and shopping list grouping. If you try it and something hurts, tell me - I will fix it.
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