We built a trend tool for creators. Sellers showed up instead.

We're two people building a Trendmule, a tool that tells you whether a search trend is still rising or already over. Here are three decisions from our first months, and why we made them.

1. A verdict first, the chart second Every trend tool shows the same thing: a line going up and down. But a chart hands the analysis back to the user, and the question they actually have is simpler: "Should I do this or not?"

So every trend in Trendmule leads with one word: still rising, cooling off or already over. The chart is still there, but the answer comes first.

Lesson: if every user would ask the same follow-up question, answer it on screen.

1. We changed who we build for We started with content creators choosing their next video. Then we looked at who loses the most by being wrong about a trend. It's e-commerce sellers, small businesses and small agencies.

A creator who picks a fading topic loses a week. A seller who stocks a fading product loses cash. US searches for Labubu are down 94% on a year ago, and Dubai chocolate is down 74%, yet both still looked hot on social media long after search interest dropped.

1. Show the result, skip the explanation On our landing page and in our posts we lead with examples people already know, like "Labubu: already over", instead of a feature list. A familiar trend with a clear verdict explains the product faster than any paragraph.

Lesson: one concrete example beats five features.

Try it

We're in free early access. If you sell anything online, check a product you're considering at trendmule.com. Tell me in the comments which trend you'd check first.