Originally published on LogoVerdict, where we review AI branding tools.
Most AI logo makers advertise a professional logo for the price of a coffee, and the designs usually look fine. The problem is what the pricing page leaves out. The cheapest plan often gives you a small, low-resolution image, the scalable vector file costs extra, and several tools do not actually let you own the logo you paid for. We read the pricing and licensing terms of all 15 AI logo makers we track, so you can see the real cost before you enter your card details.
How we did this: we did not generate any logos. We read each tool's live pricing and licensing pages on 15 July 2026 and recorded only what could be confirmed on the company's own site.
The quick answer
Across 15 AI logo makers, the advertised price is almost never the real cost of a logo you can use and own. One-time tools like Looka, Wix, and LogoAI charge extra for the vector file, often two to three times the entry price. Brandmark and Zoviz are the rare tools that include a vector file at their entry price. Subscription tools bill you until you cancel, and at least six give you a non-exclusive license you cannot trademark. The practical rule: choose the tier that actually includes vector files, and read the license before you pay.
Three findings up front:
- 6 of 15 give you a non-exclusive license by default, which means the logo is not uniquely yours and generally cannot be registered as a trademark.
- $20 becomes $65. Looka advertises a $20 logo, but that buys one low-resolution image. The vector file you can actually use costs $65.
- Free is not owned. Canva designs a logo for free, but if it uses their templates, their own terms say you cannot register it as a trademark.
Every AI logo maker, and what the cheapest price really buys
| Tool | Cheapest paid plan | What that really buys | Usable vector | Trademark? | The catch |
|---|---|---|---|---|---|
| Looka | $20 one-time | One low-res image | $65 | Yours, not exclusive | The $20 logo is really $65 once you need a vector. |
| Canva | $15/mo (free tier too) | PNG free; SVG is Pro only | Pro plan | No, if template-based | A free logo often cannot be protected as a trademark. |
| BrandCrowd | $9/mo ($3/mo yearly) | Hi-res and vector on paid | On a paid plan | No, standard plan | Non-exclusive license; exclusive rights cost extra. |
| Wix | $49 one-time (Basic) | 8 hi-res images, no vector | $99 (Advanced) | No promise | Vector is locked behind the $99 plan; no editing. |
| Tailor Brands | $3.99/mo (yearly) | Low-res on Basic | ~$5.99/mo | Unclear | Auto-renewing subscription with upsells. |
| Design.com | $15/mo ($5/mo yearly) | Hi-res, vector, brand kit | Included | No, non-exclusive | Subscription; standard license is non-exclusive. |
| LogoAI | $29 one-time | A single 800x600 PNG | $59 | No rights conveyed | You buy a license to use, not ownership. |
| Brandmark | $35 one-time | PNG and vector, included | Included | Copyright claimed | The cleanest one-time deal here. |
| Namelix | Free (logo via Brandmark) | A free preview | $35 | Copyright claimed | The free logo is only a preview. |
| Zoviz | $19.99 one-time | PNG, JPG and vector | Included | No, non-exclusive | Free preview is watermarked; license non-exclusive. |
| Turbologo | $19.99 (Lite) | One low-res image, no vector | $39.99 | Whole, not parts | The cheapest plan has no vector or transparency. |
| Hatchful (Shopify) | Free | PNG only, no watermark | Not offered | Not exclusive | Free, but PNG only and not exclusively yours. |
| Ideogram | $8/mo | Raster PNG/JPG only | Not offered | Not unique | An image generator, not a logo maker; no vector. |
| Designs.ai | $39/mo (whole suite) | Logo bundled in a suite | SVG included | No, barred | License grants no ownership and bars trademarking. |
| ReLogo | $19/mo | Watermark-free raster renders | Not offered | Unclear | It restyles a logo you already have; no vector. |
Prices confirmed on each company's own site or a current published review on 15 July 2026.
Advertised price vs. real cost
For the one-time tools, the gap between the entry price and a usable vector logo:
- Looka: $20 advertised, $65 for the vector.
- LogoAI: $29 advertised, $59 for the vector.
- Turbologo: $20 advertised, $40 for the vector.
- Wix: $49 advertised, $99 for the vector.
- Zoviz and Brandmark are the exceptions: both include the vector at their entry price ($19.99 and $35).
The subscription tools work differently: Tailor Brands from $3.99, Ideogram $8, BrandCrowd $9, Canva Pro $15, Design.com $15, ReLogo $19, and Designs.ai $39 per month. These keep charging until you cancel.
Can you trademark an AI logo?
Often you cannot, and this is the detail that surprises buyers most. If a logo uses a tool's templates or stock graphics, those elements are licensed to every other user, so the mark is not exclusive to you and cannot be registered as a trademark. Canva states this plainly in its own help center:
Your rights to the logo are non-exclusive, and "you can't register it as a trademark."
How to avoid overpaying for an AI logo
Compare the plan that actually includes vector files, not the cheapest one on the page, because the headline price is rarely the real cost. For a one-time purchase with the vector included, Brandmark at $35 is the cleanest deal we found. If you only need a logo for a small project and ownership is not a concern, a free tool like Shopify's is fine, as long as you accept a PNG-only file you do not exclusively own. And if a trademark is on your roadmap, avoid template-based and non-exclusive licenses.
FAQ
How much does an AI logo maker cost? Entry prices range from free to around $20 to $49 one-time, or roughly $4 to $39 per month. But a usable vector logo you own often costs more: Looka is $65, Wix is $99, LogoAI is $59, while Brandmark includes the vector at its $35 entry price.
Why does the vector file cost more? The cheapest plans typically include only a low-resolution PNG or JPG. Scalable vector files (SVG or EPS), which you need for signage and print, are commonly locked behind a higher tier.
Can you trademark a logo from an AI logo maker? Sometimes. If the logo uses shared templates or stock elements, it is not exclusive to you and generally cannot be trademarked. Several tools, including Canva, Design.com, BrandCrowd, and Designs.ai, grant only a non-exclusive license by default.
The full comparison, with sources for every figure, is on LogoVerdict.
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