How to Improve Website Speed with Image Optimization

Why Images Slow Down Your Website

Images are the heaviest content on a website. They can make up to 70% of the total page size. If they are not optimized, this leads to:

• Slow page load times
• High bounce rates
• Lower rankings on Google
• Worse user experience (Core Web Vitals)

Search engines, especially Google, prioritize fast websites. Image optimization is one of the most effective ways to improve the performance of your website.

🖼️ Choosing the Right Image Format

To optimize images effectively, choosing the right format is key:

• WebP - the most efficient format for web use, capable of significantly reducing image sizes. Browsers also decode WebP images faster, making them ideal for reducing page load times.
• AVIF - a newer format with even higher compression, though browser support is still limited.
• JPEG and PNG - older formats that are still commonly used. For these formats, it’s important to minimize file size.

🔥 How TypeIMG Optimizes Images

TypeIMG uses an intelligent algorithm to find the optimal balance between image size and quality. This means you always get images that are as small as possible, without increasing file size, while preserving high quality.

Typical results:

Reduce image size by 50-85% without noticeable quality loss.

• ⚡ Impact on SEO and Core Web Vitals

Optimized images affect these key metrics:

• Core Web Vitals (LCP) - a critical factor for page load speed.
• SEO - fast websites tend to rank higher in search engines.
• User Friendly & Conversions - Faster-loading pages create a smoother experience, reducing bounce rates and increasing conversions.

🏁 Conclusion

Use WebP for reduced image sizes and faster decoding.
Use services like TypeIMG for image optimization without losing quality.
Image optimization = Faster Website = Better SEO Rankings = Improved Conversion Rates.