What's reality augmented? The yellow "first down" lines shown on TV during American football broadcasts are a clear example - the field of play is augmented by a digital representation of the line that must be crossed to get a first down for the offense. Imagine that you could increase the reality of your prospective clients in order to see the company map. Actually, you can, very quickly and not that costly!
Augmented reality is a live or indirect view of the real-world physical world on which computer-generated images or data are overlaid. Calvin Klein Underwear will run augmented reality advertisements in GQ beginning with their April version. Other apps integrate with YouTube or Flickr and the geo-tagged media of users is superimposed to see at various points in time what different locations look like. We are about to assimilate Virtual Reality into our lives.
You can start by creating an AR app or you can use apps out there already and add details for free about your business, event, or product. Three applications that you can connect to are available at Layer.com, Wikitude. I and TagWhat.com What you have to do varies with each app, but you have to add a tag that contains your data, media, whether photos or video, and a geographical coordinate.
For a fast and simple solution, Wikitude utilizes Google Maps as a tag provider. Once you have tagged your position with your data, spread the work digitally via the web or in your marketing media to prospective customers so that they can find something cool about your company by searching for it or taking a look at it through an AR browser.
Another cool way to engage prospective customers is to use AR for fun - effective marketing techniques often include "fun" and "entertaining" elements to engage prospects through interactivity, thereby energizing the exchange and extension of the message of a brand, such as through competitions, quizzes, and games. In this way, AR can be used, such as by:
Taking a photo of AR with a local celebrity. Activating the app will open the camera of the mobile phone, superimpose the image of the celebrity and your prospect would stand next to him or her. At home, at lunch, etc, it could be "Picture The Celebrity" Then the image can be sent to friends, submitted to a contest, or to a social networking site such as Facebook for entry. A lunch with this can be a prize
"Meet, Greet and Discover" - As a Locator / MeetUp generator, use the AR app. Let the prospect discover what is going on around your business. Have updates/news fed in?
"Proud to be?" - In virtual space, position objects. Pick from your company-related iconic pictures. Send prospects a message saying that you've just put an iconic image somewhere. They will find your message if someone is in the neighborhood by turning on their phone. It is possible to have a game feature - he/she who positions the most items wins a reward, for example.
It is possible to combine all such AR examples with social media networks. Of course, such technology can also be useful in showing your prospects where to go and purchase from you, better than a map and more powerful where calls to action/information could be put in the virtual space of a smartphone user.
Vasundhara infotech the best AR VR app development company to give offer expert services on various platforms. They help with augmented reality app development in order to enhance the functionality and flexibility of your website. Besides it, they offer several app solutions such as embedded solutions, testing solutions, marketing of applications, etc.
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