Spreading the mobile virus. There are more than 2 billion active smartphone users around the world today. And for the majority of their everyday activities, all these individuals select a smartphone as the most convenient unit.
The possibilities of this business are endless, and it's high time for you if you still haven't done anything to use them. In this article, we will discuss why a website is no longer a choice for an online retail company, what advantages you will get if you create an enticing mobile retail app, and what features you will need to add.
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Tell yourself which method you use the most. Is it a phone or a PC? It is, I'm sure, a smartphone. Now, ask yourself what makes it easier to function through a mobile browser with a mobile app or a website? I believe the answer is clear. And we're not the only ones who have seen the difference, either. To prove my case, here are some statistical details are taken from the PR Newswire portal:
- Compared to websites on mobile computers, mobile app users search 280% more products.
- Compared to mobile websites, mobile apps have a 90% higher percentage of items added to the basket.
- In the retail sphere, mobile websites have a more than 100% lower conversion rate relative to mobile apps.
The figures clearly show that in such areas as customer engagement and growing income, mobile apps perform much better. The Flurry analytics website has estimated that modern smartphone users spend about 90 percent of their time working with applications and only 10 percent of their time surfing.
Since your opponents do, you see the numbers and have to draw assumptions. We get thousands of retail smartphone apps every day and there are many explanations why they are created by business owners.
Enterprise benefits
All these phrases sound very hazy, such as "business improvement" and "profit increase". Let's talk about the real benefits you'll get after the release of your retail app:
Boosting revenue. It was estimated that it was used daily by more than 85% of users who installed a retail app. Last month, almost 55 percent of these individuals made a purchase via the app.
Statistics very promising, right! Besides, you can easily smash these records with the help of discounts, exclusive deals, and a rewards program for mobile shoppers. Alibaba, for example, an online shopping app popular for its discounts, has the highest mobile device profit - almost $25 a month per user!
Extinguish the rivals. If taught and the race is very intensive, this business. Did you know that 60% of all retail business owners interviewed reported that they are ready to start creating their own app or have already launched one? Modern apps are very easy to use, they have a much more intuitive interface than mobile websites do, and 45 percent of people who participated in the AYTM survey said they prefer to shop using a mobile app rather than a website.
It sounds like a lot of guys, right? Don't offer an incentive for these customers to select another app. contact an online shopping app development company And release your product more quickly than your rivals!
Create brand loyalty. For your company, brand awareness and loyalty is a huge plus. Many companies aim to design their marketing strategies in a way that enhances the success of their brand. For several company owners, that's one of the key reasons for making their own mobile app.
Improvement in the in-store experience. More than 50 percent of consumers were estimated to be able to use both a smartphone app and physical store shopping. That implies that these are not mutually exclusive definitions. What's more, one will support another. In such a way, with the help of a mobile app, you can boost your in-store experience.
For instance, with a barcode scanner app, the customers can get more information about a product and its peculiarities without pinging a staff member. As well as that, the customers can pre-order items whenever they want and pick them up.
MVP list of features
Even, in your retail mobile app, there are some features that are an absolute must. They're here:
Catalog easy. To help users save their time and nerves, it needs to be a very well-organized and standardized catalog. Here's a tip for you to use only pictures of high-quality items and keep your catalog up-to-date. As an object that you can see in the app but can't purchase because there are none, nothing drives customers nuts.
Plenty of filters. Customers are very demanding nowadays, which is why adding additional filters, such as scale, color, and so on, to the regular ones would be beneficial.
Comfortable fees. Add many options for payment. Not all individuals use Visa or MasterCard alone. Various choices grant a consumer the freedom to choose. If you add a total cost feature to your shopping cart, it will also be fantastic, so that a customer can see if he has enough money or whether one or a few items need to be omitted.
If you want to make your retail company profitable, the data we have mentioned above should become a guide for you. Only modern technology and methods are needed by the modern age. Don't waste your time and give your customers a comfortable opportunity to shop!
Top comments (1)
Good Post!