The Upgrade Email: How to Move a Client From Hourly to Your $297 Blueprint

You finished your first $297 implementation guide. Now what? Most developers never send the email. Here is the exact subject line and body copy that converts an existing hourly client to a blueprint buyer.

The 4 parts of an upgrade email that lands:

1. Subject line naming the specific work
2. What the guide includes in 2 sentences
3. One clear price
4. An easy out

Full scripts at the link.

When they say "I'd rather pay your hourly rate" , that happens 20-30% of the time. Here is the middle-option response that converts about half of them.

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Originally published on OperatorIQ.