Technology is changing the way we do business, learn, and live. As technology grows smarter, so do we and businesses are often using new pieces of technology and smartphone apps to get ahead of the game. With almost everyone owning their own smartphone, it is no wonder that smartphones have seriously transformed business. If you want some inspiration or to see how other businesses are using smartphones to their advantage, check out some of the ways that mobile phones are transforming business.
Social Media and Networking
Making an online presence for your business is now very common and smartphones make this even simpler. Now, on just one app, you can manage both your personal Facebook account and your business one, making it easier than ever to post photos and respond to customers messages at the touch of a button. If you want your business to be relevant, having social media accounts is the way to do so. LinkedIn is another website that businesses can make use of, to network and find potential candidates. As you can now download LinkedIn on your phone as an app, it is easier than ever to use this free service.
Advertising
Smartphones have made advertisements even easier, with the use of social media being one. One of the most important moves in the advertising industry was seen in 2017, with the use of smartphones and augmented reality. Smartphones now allow businesses to advertise like never before, with 360-degree adverts becoming more popular and a great way to attract customers attention. This allows customers to interact with an advert and see places and objects in a different light. Purchasing advertising space on mobile applications and other forms of mobile technology means that your business can be seen by more people, as so many of us own a smartphone. With virtual reality (VR) becoming the next big thing, it won’t be long before businesses decide to take their adverts one step further for the VR platform.
Mobile Apps Are Changing Business
Many businesses now have their own apps in which you can place orders and purchase items. This means where once you have to wait in line to order your coffee at Starbucks, you can now order before you have even got to the store and skip the queues. There are also other smartphone applications out there that make life easier for businesses, such as this barcode scanning software. This barcode scanning app allows businesses to scan multiple barcodes at once, saving time and effort. It also allows employees to check the stock level of an item whilst on the shop floor or let a customer scan a barcode for a product review of the item in a matter of seconds.
Smartphones are making life easier for businesses and giving better experiences to customers. From the way we advertise to social networking and ordering straight from our mobiles, smartphones are here to stay in the world of business.
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